NEW WEEKLY FEATURE
The week of Jan. 23 - 29
BET wins the Triple Crown of Top 25 Cable Shows in black homes with ‘Beef’

(February 1, 2006) BET shook up the usual rankings of the top 25 primetime cable shows in black households with the airing of “Beef.” The three-part documentary that chronicles the early development of hip-hop won the first, second and third positions with BET’s three airings of the first installment. The NBA attracted its usual audience for TNT and ESPN, but the other winner in sports was the Australian Open on ESPN2, which captured the sixth, twelfth and last spots.

Disney had a strong showing with four winners on the list. Lifetime’s movie offerings picked up three positions. The overall audience for the top 25 for the fourth week in January was 1.513 million households, a drop of 12.5 percent over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks.


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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