'Chicago Defender' to drop daily frequency to become a paid weekly paper

'Chicago Defender' to drop daily frequency to become a paid weekly paper

By Mark Fitzgerald
Editor & Publisher
(January 31, 2008) The Chicago Defender, confirming earlier reports that it is moving from daily to weekly publication, will remain a paid paper, its executive editor said Thursday.

Executive Editor Lou Ransom told E&P the weekly will have a 50-cent cover price and will weigh in at an average 48 pages when it debuts Feb. 13.

"The Defender was a weekly for much of its existence, and has been daily since the 1960s," he said. "It touted itself as the 'World's Greatest Weekly.'"

In a letter to staff and advertisers Thursday, Ransom and Denise D. Campbell, the paper's executive director of advertising sales, said weekly publication will allow the paper to offer more local news "with much more insight."

The weekly Defender will have "more news reporters developing more local content, and stories that impact life choices and decisions for African Americans in Chicago," the letter said.

Going weekly will also allow the paper to develop more distribution points in the city and suburbs, with an ultimate target of 3,000 sites, the executives said.

As a weekly, the Defender will compete directly with several free-distribution black-oriented newspapers, including N'Digo, which says it has a distribution of 130,000, and the four Citizen titles with a combined distribution of about 120,000.

Go to Target Market News homepage


Monday, January 14, 2008 HOME \| STATS \| PUBLICATIONS \| REGISTER \| CONTACT US \| SEARCH \| ARCHIVE
ORDER YOURS TODAY! "A Must-Read For Marketing Professionals" Introducing a new trade magazine for the new opportunities in African-American marketing and media. The December 2007 issue of Target Market News magazine offers in-depth stories on: - Inside P&G's "My Black is Beautiful" campaign - The targeted ad strategy for the 2010 Census - New advertising campaigns and assignments Plus a special spotlight on the nation's top African-American ad agencies Click here for advertising information Click here to subscribe _________________ Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $719 Billion (2005) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing $110.2 bil. - Food $53.8 bil. - Cars/Trucks $28.7 bil. - Clothing $22.0 bil. - Health Care $17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright (c)`2007 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	'Chicago Defender' to drop daily frequency to become a paid weekly paper By Mark Fitzgerald Editor & Publisher (January 31, 2008) The Chicago Defender, confirming earlier reports that it is moving from daily to weekly publication, will remain a paid paper, its executive editor said Thursday. Executive Editor Lou Ransom told E&P the weekly will have a 50-cent cover price and will weigh in at an average 48 pages when it debuts Feb. 13. "The Defender was a weekly for much of its existence, and has been daily since the 1960s," he said. "It touted itself as the 'World's Greatest Weekly.'" In a letter to staff and advertisers Thursday, Ransom and Denise D. Campbell, the paper's executive director of advertising sales, said weekly publication will allow the paper to offer more local news "with much more insight." The weekly Defender will have "more news reporters developing more local content, and stories that impact life choices and decisions for African Americans in Chicago," the letter said. Going weekly will also allow the paper to develop more distribution points in the city and suburbs, with an ultimate target of 3,000 sites, the executives said. As a weekly, the Defender will compete directly with several free-distribution black-oriented newspapers, including N'Digo, which says it has a distribution of 130,000, and the four Citizen titles with a combined distribution of about 120,000. Go to Target Market News homepage	14th Edition Now Available! Latest Buying Power report shows spending up in major categories The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now. Click here to order The Buying Power of Black America report _________________________________________________________________________________________ The African-American Book Publishing Authority Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs. Want this issue? Get it with your new subscription. Click Here A TARGET MARKET NEWS PUBLICATION _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news