ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
Copyright (c) 2007 by Target Market News Inc. All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t. 312-408-1881
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info@targetmarketnews.com
Cable TV
Ratings for Week of Jan. 21 - 27
BET's gospel hit lifts channel to top spot; USA and TBS are top networks (January
31, 2008) The star-studded "Celebration of Gospel" gave BET 2.5 million
viewers and the number one spot on the week’s top 25 most popular cable
shows in black households. In fact, Sunday night was very good to the
network. It also delivered the week's fourth most watch show, the "UNCF
Telethon," which broke up TBS's winning block of back-to-back airing of
"House of Payne."
The week's winning networks were USA and TBS, both which placed four shows
on the charts. BET and Disney followed with three each.
'
The total number of black viewers of the top 25, according to Nielsen
Media Research, was 27.4 million, or 16 percent greater than the previous
week's total. Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
CELEBRATION
OF GOSPEL
BET
17.0
2,582
2
HOUSE OF
PAYNE
TBS
14.9
2,378
3
HOUSE OF
PAYNE
TBS
14.0
2,386
4
UNCF
TELETHON
BET
13.5
1,739
5
HOUSE OF
PAYNE
TBS
11.4
1,759
6
HOUSE OF
PAYNE
TBS
9.1
1,451
7
WWE
ENTERTAINMENT
USA
6.9
1,004
8
SR/SC DEM
DEBATE
CNN
6.7
868
9
WWE
ENTERTAINMENT
USA
6.5
999
10
ZOEY 101
NICK
6.5
972
11
ZOEY 101
NICK
6.6
974
12
THE FIRST 48
A&E
6.3
691
13
NBA
BASKETBALL
TNT
7.2
693
14
PRIME MOVIE
LIFETIME
5.8
964
15
LAW & ORDER:
SVU
USA
6.2
735
16
MINUTEMEN
DISNEY
6.2
876
17
MINUTEMEN
DISNEY
6.3
806
18
JUMP IN!
DISNEY
5.9
895
19
ANDERSON
COOPER 360
CNN
5.4
660
20
NBA
BASKETBALL
TNT
5.3
704
21
HBO BAD:
1/26/08
HBO
5.7
716
22
NBA REG
SEASON WED
ESPN
5.5
618
23
THE WIRE
HBO
5.0
668
24
JAMIE FOXX
BET
5.6
661
25
LAW & ORDER:
SVU
USA
5.4
682
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS
PUBLICATION
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