The Week of Jan. 23 - 29
'American Idol' gets more than 10 million black viewers for the week

(January 31, 2006) The last week of January produced winners in black households for each of the four major networks, according to Nielsen Media Research data. “American Idol” continued its stronghold over the top two positions of the top ten most popular shows. The talent reality series pulled a 27.4 and 21.9 rating among African-Americans for its Tuesday and Wednesday segments. The two broadcasts combined for more than 10 million black viewers.

NBC had a rare winner with its Jamie Foxx special which had an 18.2 rating and 2.4 million households. CBS had three winners – a first for this season. ABC and UPN both had two of its usual to make the list. The overall number of black homes watching the top ten dropped from the previous by eight to 21.1 million.

 Rank | Program | Network | Rating | # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
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