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Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Copyright (c) 2007 by
Target Market News Inc.
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TV
Ratings for Week of Jan. 21 - 27
Fox trumps the top 25 again thanks to 'Idol;' CBS takes top network honor
(January
31, 2008) Different configuration, same results. Fox's reign over the top
of the most popular shows in black households relied again on "American
Idol" instead of football to do it. Next week's Sunday airing of the Super
Bowl XLII, look for Fox to dominate viewing again.
CBS was the week's winning network with 10 program on the list of top 25
shows. Fox followed with eight, with ABC and NBC posting three each. The
CW claimed one.
The total number of black viewers watching the week's top shows, according
to Nielsen Media Research, was 40.3 million, a 19 percent decrease from
the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | Rating | No. of
Viewers
|
1 |
AMERICAN IDOL-WED |
FOX |
11.6 |
4.161 |
|
2 |
AMERICAN IDOL-TUES |
FOX |
11.7 |
4.196 |
|
3 |
MOMENT OF TRUTH |
FOX |
9.9 |
3.574 |
|
4 |
HOUSE |
FOX |
5.6 |
2.006 |
|
5 |
WITHOUT A TRACE |
CBS |
4.5 |
1.608 |
|
6 |
CSI |
CBS |
3.8 |
1.375 |
|
7 |
LAW AND ORDER:SVU |
NBC |
4.4 |
1.588 |
|
8 |
TERMINATOR: SARAH CONNER CHRONICLES |
FOX |
4.0 |
1.426 |
|
9 |
LAW AND ORDER |
NBC |
3.7 |
1.340 |
|
10 |
UGLY BETTY |
ABC |
3.7 |
1.341 |
|
11 |
60 MINUTES |
CBS |
3.7 |
1.325 |
|
12 |
CSI: MIAMI-SPC |
CBS |
3.4 |
1.227 |
|
13 |
PRISON BREAK |
FOX |
3.6 |
1.284 |
|
14 |
SHARK - 8PM SPECIAL |
CBS |
3.6 |
1.292 |
|
15 |
DANCE WAR SP-1/21 |
ABC |
3.7 |
1.330 |
|
16 |
CSI: NY |
CBS |
3.0 |
1.071 |
|
17 |
FAMILY GUY |
FOX |
3.7 |
1.348 |
|
18 |
CSI: NY THUR 8PM SPCL |
CBS |
2.8 |
1.021 |
|
19 |
NCIS |
CBS |
2.7 |
.981 |
|
20 |
48 HOURS MYSTERY TUE |
CBS |
2.9 |
1.045 |
|
21 |
UNIT, THE |
CBS |
3.0 |
1.065 |
|
22 |
FRI NIGHT SMACKDOWN |
CW |
4.1 |
1.462 |
|
23 |
AMERICAN DAD |
FOX |
3.2 |
1.164 |
|
24 |
DEAL OR NO DEAL-MON |
NBC |
3.3 |
1.202 |
|
25 |
GREY'S ANATOMY-THU 9PM |
ABC |
2.6 |
.947 |
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
Go to Target Market
News homepage
Latest Buying Power report shows spending up in major categories
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.
Click here to order The Buying Power of Black
America report
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in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
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