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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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AOL Black Voices teams up with The
for celebrity video clips
30, 2006) AOL Black Voices, one of the premier site for African-American culture
and community, celebrates Black History Month with an interactive look at
the lives, stories and contributions of significant African Americans in
history. Through a partnership with The HistoryMakers, the nation's
largest African American video oral history archive headquartered in
Chicago, IL, users can watch video interviews from significant figures
including Senator Barack Obama, Russell Simmons, B.B. King, Harry
Belafonte and Isaac Hayes, among others.
"As one of the most comprehensive news organizations bringing Black
culture and information to millions of people each month, AOL Black Voices
is thrilled to focus a six week campaign looking at the contributions of
Black Americans," said Nick Charles, Editor in Chief, AOL Black Voices.
"Through video, audio and exclusive articles, we are bringing our
community closer together to debate and rejoice in the rich history of
The Black History Month hub will examine the past and present
contributions of Black Americans through video profiles from individuals
including Gordon Parks, Congressman John Lewis, Venus and Serena Williams,
Ruby Dee and Ossie Davis. A "Did you Know?" feature will include daily
historical factoids from The HistoryMakers archives about the impact of
Blacks in politics, business, entertainment, music and spirituality from
Additionally, the service will look at the impact of Black women in the
business world including Oprah Winfrey, Madame CJ Walker, Cathy Hughes,
Tracey Reese and many others. The area will also include Barbara Jordan's
Keynote speech in its entirety from the 1976 Democratic convention, and a
community area where users can post their stories, comment on important
historical moments, check out quizzes, post message boards, vote on polls
Go to Target Market News
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on African-American marketing and media. Scan our entire Web site for
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Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
Story and statistics
THE WORKBOOK NOW!
sixth annual event examining the latest trends, findings and practices in
marketing to African-American consumers
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & P.R.
Target Market News
U.S. Census Bureau