Les Kimber is elected president of West Coast Black Publishers Association

(January 30, 2006)The West Coast Black Publishers Association (WCBPA) recently announced that Les Kimber (left), a founding member of the organization, has been elected president.  At their recent elections this month, Kimber stated he would work to ensure that member publications receive their  “Fair share” of US corporations mutl-billion dolor newspaper advertising budgets that African American newspapers have in many cases been unfairly denied.

Kimber began publishing the California Advocate Newspaper in Fresno California with his wife Pauline in 1967.  Kimber is also president of Kimber Kimber & Associates, a national marketing firm which develops media buys for over 200 African American newspapers across the nation.  His son Mark Kimber is CEO of Kimber Kimber & Associates.

Since moving from Washington, D.C. to Fresno, California in 1966, Kimber has been an active and respected business and community leader at the local, regional and national levels.  He formerly served for eight years as a Fresno City Councilman and has been an effective advocate for equality and economic development in the African American community in Central California.

Kimber stated, “I am honored to have this unique opportunity to head up WCBPA.

“I look forward to working with our respective members to insure that African American newspapers receive their fair share of the multi-billion dollars newspaper advertising dollars expended annually by major corporations and businesses. Our newspapers are the most effective way for corporate America to tap into the purchasing power of African Americans.  Realism demands that we work together for a better society.”

With vision, direction and concern, Kimber continued, “WCBPA fulfills the legitimate press and communications needs of our community.  We are the newspapers that print the stories and images about the hardships and struggles of our people along with messages of hope and progress.”

Founded in 1971 as a trade association for African American owned newspapers, WCBPA serves the western region of the United States, the fastest growing region in the country with a combined circulation of 600,000 with a weekly readership of more than 1.9 million.  WCBPA has 22 member newspapers with more than 34 editions published in 18 markets encompassing the states of Arizona, California, Nevada, Oregon and Washington. WCBPA serves a culturally diverse market in which African Americans expend more than $200 billion per annum.


Go to Target Market News homepage

 

 NEW!  Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free.
Click here to try it now!


_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
_________________________

 ORDER THE WORKBOOK NOW!

The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers

Presentations from:

America Online
Arbitron Inc.
Burrell
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
GlobalHue
Hunter-Miller Group
Images USA
Nia Online
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & P.R.
Target Market News
U.S. Census Bureau
...and more!