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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation's top African-American ad agencies

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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? 2007 by
Target Market News Inc.

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Darryl Brown leaving post as EVP/GM of ABC Radio Networks

From Radio Ink
(January 25, 2008) ABC Radio Networks EVP/GM Darryl Brown is stepping away from his day-to-day duties with the network in order to spend more time with his growing family. However, Brown will remain close to the network as a special adviser on Hispanic radio to ABC Radio Networks President Jim Robinson.

In a memo sent today to network staff, Robinson said, "After almost 30 years of providing thoughtful leadership to ABC Radio Networks, Darryl Brown is taking on a new role ... and a not so new one too. As of next week, Darryl will begin assignment as a special consultant to me and our Hispanic team. This means he will no longer be on-site here at the network on a day-to-day basis. His primary job will be helping his wife, Jean Ann, chase their two young sons. Darryl was looking for a better balance between work and family, and I certainly support him in this decision. I'm grateful that he will remain part of our network family by continuing to advise us on our Hispanic platform initiatives."

Speaking exclusively with Radio Ink, Brown said he believes the Hispanic listening audience offers significant untapped opportunity for the industry. "There is a dire need for content and solid information in the Hispanic world," he says. "I am going to work with some talent and companies that want to move their initiatives ahead by tapping into this community. The Hispanic arena fascinates me."

Brown notes that the first order of business with his new endeavor is to see through plans already underway at ABC that aim to connect to the Hispanic listener. "I will continue to move our initiative forward," he says. "We have some pretty aggressive programming initiatives for 2008, and I don't want to walk away from that; I want to see it come into its own."

He adds, "We have a strong history, and I love that we still have ABC News backing us, a well respected research arm, and a sales department that has the respect it has."

Discussing his decision to step away from his official capacity after so many years with ABC, Brown discussed the increasing importance of family in his life. "My focus is my 6-year-old and 3-year-old sons. With fatherhood and parenting, life has taken on a different meaning. I want to see them grow up. I'm fortunate to have this opportunity."



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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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