Advertisers meet with FCC over 'No Urban, Hispanic Dictates'

Advertisers meet with FCC over 'No Urban, Hispanic Dictates'

From Radio Ink
(January 25, 2008) Representatives from the American Association of Advertising Agencies, the American Advertising Federation, and the Association of National Advertisers are meeting today with FCC Commissioners Jonathan Adelstein and Robert McDowell to discuss how to best implement new FCC rules that prohibit advertisers from adopting policies against advertising on Urban or Hispanic radio stations.

Also on hand for the meetings are representatives from the National Association of Broadcasters Education Foundation, Minority Media Telecommunications Council, and Interep.

Last month, the FCC adopted a rule that requires broadcasters at the time of license renewal to certify that their advertising sales contracts do not discriminate on the basis of race or gender.

One individual attending today's meetings tells Radio Ink that the associations are interested in creating an educational campaign that would target both agencies and individual advertisers about the new rule, and are looking for direction from the FCC about how best to proceed.

"For this FCC order to have teeth, there has to be adherence to the rule," says this insider. "These associations are looking for ways to educate their members."

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