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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Sears stores accepting contributions for the National Urban League

(January 25, 2006) Sears, Roebuck and Co. has created a partnership with the National Urban League in which Sears will accept customer and associate contributions to advance the NUL mission of helping African American families.

Sears will invite customers and associates to make donations at its 926 full-line, Sears Essentials and Sears Grand stores nationwide to benefit the National Urban League and its more than 100 affiliates nationwide. The program which began on January 16, the Martin Luther King, Jr. Holiday, will run through Black History Month and end on February 28, 2006.

All of the donations will help further the National Urban League's mission of enabling African American families to secure economic self-reliance, parity, power and civil rights through hands-on community programs, advocacy and research.  The partnership is an extension of Sears' existing commitment to the National Urban League, including a $500,000 contribution over the past three years.

"We invite our customers and associates to join us by making a donation to the National Urban League at their local Sears store," said Aylwin B. Lewis, chief executive officer and president of Sears Holdings Corporation.  "Giving to the National Urban League is a powerful way for us to strengthen our communities, celebrate Black History Month and honor Dr. King's dream."

"Sears is a long-standing partner of the National Urban League," said Marc H. Morial, president and CEO of the National Urban League.  "Our partnership with Sears will help raise awareness and funding to support our job training, home ownership, childhood literacy and other programs in communities across the country."

Sears' partnership with the National Urban League is part of the Sears American Dream Campaign's commitment to strengthening families, homes and communities.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued

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