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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
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All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Sears stores accepting contributions
for the National Urban League
25, 2006) Sears, Roebuck and Co. has created a partnership with the
National Urban League in which Sears will accept customer and associate
contributions to advance the NUL mission of helping African American
Sears will invite customers and associates to make donations at its 926
full-line, Sears Essentials and Sears Grand stores nationwide to benefit
the National Urban League and its more than 100 affiliates nationwide. The
program which began on January 16, the Martin Luther King, Jr. Holiday,
will run through Black History Month and end on February 28, 2006.
All of the donations will help further the National Urban League's mission
of enabling African American families to secure economic self-reliance,
parity, power and civil rights through hands-on community programs,
advocacy and research. The partnership is an extension of Sears' existing
commitment to the National Urban League, including a $500,000 contribution
over the past three years.
"We invite our customers and associates to join us by making a donation to
the National Urban League at their local Sears store," said Aylwin B.
Lewis, chief executive officer and president of Sears Holdings
Corporation. "Giving to the National Urban League is a powerful way for
us to strengthen our communities, celebrate Black History Month and honor
Dr. King's dream."
"Sears is a long-standing partner of the National Urban League," said Marc
H. Morial, president and CEO of the National Urban League. "Our
partnership with Sears will help raise awareness and funding to support
our job training, home ownership, childhood literacy and other programs in
communities across the country."
Sears' partnership with the National Urban League is part of the Sears
American Dream Campaign's commitment to strengthening families, homes and
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Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
Story and statistics
THE WORKBOOK NOW!
sixth annual event examining the latest trends, findings and practices in
marketing to African-American consumers
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Target Market News
U.S. Census Bureau