The Week of Jan. 16 - 22
Fame and football are the themes for Fox's five winning shows

(January 26, 2006) Amateur artists and gridiron athletes dominated the top ten most popular shows in black households during the third week of January. Fox’s “American Idol” captured its usual place atop the list. The Tuesday and Wednesday shows took first and second place, each attracting a whooping three million-plus homes. The network’s coverage of the matchup between the Caroline Panthers and the Seattle Seahawks put it on the chart with the game and the post game shows. The Fox network had five winning shows (if you can call a 5-minute post game wrap-up a show) on the top ten.

UPN had to settle for placing just two winners among the ten, with CBS doing as well. Is this a omen of things to come when the WB and UPN are combined? ABC’s “Grey’s Anatomy” continues to find favor in African-American homes. Overall, the number of homes watching the top ten jumped nearly 30 percent from 17.9 million homes to 23.1 million.

Rank | Program | Network | Rating | # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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