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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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New network marks CBS,
Warner Bros. partnership, the end for UPN, WB
No word on
fate of TV’s big block of black shows
24, 2006) CBS Corporation and Warner Bros. Entertainment today announced
the formation of The CW Television Network, a new fifth broadcast network.
Both CBS and Warner Bros. will hold 50% interest in the new network which
has already secured 10-year affiliation agreements with Tribune
Broadcasting and CBS Corporation stations, covering 48% of the country.
The network, combined to utilize the best programming from CBS and Warner
Bros., will be run by Dawn Ostroff who will assume the title, President of
Entertainment. As a result of this new partnership, the WB and UPN will
cease operations in September 2006. Time Warner and Tribune have been
partners in the WB, while CBS owns UPN.
What hasn’t been announced is the fate of black-oriented shows, most of
which appeared on UPN on Monday nights. Conventional wisdom has “Everybody
Hates Chris,” “Girlfriends” and “America’s Next Top Model” making the
transition to the CW. The future’s is less assured for “One on One,” “All
of Us,” “Half and Half,” “Eve.” and “Love Inc.”
There’s also no word yet on the commitments made to the upcoming series
being produced by songstress Alicia Key’s newly formed production company.
The yet-to-named- show is based on her upbringing as the child of a white
mother and black father.
Interestingly, the launching of the CW comes as BET, TV One and The Black
Family Channel are all engaged in expanding their on-air identities and
looking for new programs that fir their audiences and budgets
Here’s a sampling of comments from media critics on the CW and its impact
on black programs:
Boston Herald: Which shows will appear on this network? From the
joint press release yesterday, it seems the WB’s shows have an edge over
UPN’s slate, and the network neighborhood may end up looking a whole lot
whiter, as most of UPN’s black comedies appear to be certain casualties.
Baltimore Sun: WB was somewhat successful at drawing advertisers to
its young audience, "but the ratings just weren't there," [Larry
Bills, broadcast media analyst for Hoover's Inc.] said.
“Advertisers liked the [demographics], though, so it was a tradeoff’…At
UPN, he said, some of the network's trademark "urban comedies" failed to
gain traction. Bills mentioned three - Eve, One on One and Cuts - that
"probably won't survive."…"They have a weird mix at UPN - sci-fi stuff,
urban comedies and wrestling," he said. "They really did try to push
themselves as a destination for the black audience, but they weren't too
successful in that regard."
N.Y. Newsday: Back in 1995, the WB began as an even younger version
of Fox until network executives realized they needed to reach older
viewers and a larger advertising base…Meanwhile, UPN has gone in the exact
opposite direction while mounting a schedule that appeals primarily to
African-Americans. But many advertisers have not paid premiums to reach
MSNBC.com” …despite some serious cross-promotion ("Top Model"
winner Naima guest-starring on "Veronica Mars") it was a stretch to think
that viewers who tuned in for one show would stick around through the top
of the hour. How many "Gilmore Girls" viewers would really hang in to
watch "Supernatural"? Despite UPN's faith in the so-called "urban"
demographic, was it fair to think “Chris” and "Love, Inc." would draw the
"Everybody Hates Chris" (UPN): As UPN's one unqualified hit, there's no
way either parent would do away with "Chris." The bigger question is where
it will land. “Chris” currently competes against "Smallville" on WB, and
while “Chris” is the more successful show, "Smallville" is custom-tailored
to the WB's teen-friendly demographic for the timeslot. Best option might
be for CBS to grab it for its own prime-time lineup — a family-friendly
breakout hit with a largely black cast would be a very smart addition in
the midst of all those "CSI" spinoffs. Odds of survival: 10 out of 10.
"America's Next Top Model" (UPN): This reality stalwart, now preparing for
its sixth season, has never scored in the ratings department but has loyal
viewership, unbeatable product tie-ins (that means you, Cover Girl) and
lots of promotion potential, especially with host Tyra Banks expanding her
own personal brand. The time slot might be tweaked a bit — since "Lost"
and "American Idol" have made Wednesdays such a hot property — but it's
likely to find a home, unless Tyra decides she'd rather stick to daytime.
Odds of survival: 8 out of 10.
N.Y. Times: A fantasy [CW] lineup scraps most of the cookie-cutter
comedies on UPN, including "All of Us," "Half & Half," "Girlfriends,"
"Love, Inc." and "One on One." It keeps "Cuts"- ideally with new writers
and Shondrella Avery in an expanded role - and maybe the bearable "Eve."
…In place of the comedies, CW revives two clever quick-and-dirty UPN
reality shows, "The Player" and "High School Reunion,"…"The Player" puts
on display a different kind of masculinity than is found elsewhere on
television; its heroes are Latino and black sweet-talkers who dance,
versify, preen and jilt, and not the white family-oriented
pharmaceutical-rep stiffs who populate "The Bachelorette."
"America's Next Top Model" should be kept - with its spinoff
possibilities, especially on Web television, maximized. Charismatic
also-rans from the previous cycle of the show, like the aspiring model
Kim, should be considered for a teenage talk show.
"Everybody Hates Chris," which tested well but is less of a hit than UPN
has advertised, should be turned officially into a children's show, and
added to whatever becomes of WB's kid-show block.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
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