HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new Web site and publication  which will spotlight the latest news and information on Chicago's African-American businesses, corporate executives and local economic issues. Now there is one source to learn about the Who's Who in the nation's capital of Black-owned business, BlackBusinessChicago.com. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media








































































































 

Rainbow PUSH Coalition releases results of auto industry diversity scorecard

(January 23, 2013) In 2012, Rainbow PUSH Coalition and Citizenship Education Fund distributed an automotive diversity survey to each automaker to establish benchmarks and best practices in the automotive industry as it relates to diversity. During the Rainbow PUSH/CEF Global Automotive and Energy Summit held in the fall, RPC/CEF announced that they would release the results of the survey during the North American International Auto Show. 

"What a fitting day to celebrate our diversity while challenging automakers to practice the principle of economic parity," said Rev. Jackson.  "The automotive industry continues to show gains in production and sales, with a strong finish in 2012," said Rev. Jackson. "Minority companies must share in their growth. If Dr. King where alive today, he would applaud our strides of inclusion, but in the same breathe, state that there is still work to be done."

For the first time, an Automotive Diversity Scorecard has been developed by RPC/CEF to provide a snapshot of each manufacturer’s success at building and sustaining ethnic diversity and inclusion.  The Scorecard reflects the most visible indicators of a commitment to diversity by key stakeholders, minority constituencies and minority companies.

The areas of measurement include:  Employment, Philanthropy, Supplier Diversity, Advertising, Marketing and Minority Dealer Development.  The scoring system was based on a three-color system:

- Green -- Best Practices automotive company for ethnic diversity.  Companies that provided full disclosure of goals, initiatives and dollar investments with some accountability and growth. 

- Yellow -- Some indication of ethnic diversity evident.  Dollar investments, key figures and other scorecard factors undisclosed. 

- Red -- Diversity initiatives and investments well below the norm. Did not provide enough relevant information for scoring.  Did not submit a completed questionnaire.

The companies surveyed included:  BMW, Chrysler Group, Ford, General Motors, Honda, Hyundai, Kia, Mercedes Benz, Nissan, Subaru, Toyota and Volkswagen.  Mercedes Benz did not respond to the survey.

Looking at the six scorecard factors, companies landed in the following areas:

- Employment – Green - Ford, Toyota, General Motors; Yellow, Chrysler, Subaru, Honda and Volkswagen; and Red, BMW, Nissan, Hyundai, Kia and Mercedes Benz

- Philanthropy – Green – Ford, Toyota, General Motors, Chrysler, Honda; Yellow – Subaru; Red – BMW, Nissan, Hyundai, Kia, Volkswagen and Mercedes Benz

- Advertising – Green – Ford Toyota, General Motors and Chrysler; Yellow – BMW, Honda and Volkswagen; Red – Subaru, Nissan, Hyundai, Kia and Mercedes Benz

- Marketing – Green –Ford; Yellow – Toyota, General Motors, Chrysler, BMW, Subaru, Honda and Volkswagen; Red – Nissan, Hyundai, Kia, Mercedes Benz

- Supplier Diversity – Green – Ford, Toyota, General Motors, Chrysler; Yellow – Honda and Volkswagen; Red – BMW, Subaru, Nissan, Hyundai, Kia, Mercedes Benz

- Minority Dealer Development – Green – Toyota, Honda; Yellow – Ford, General Motors, Chrysler, BMW, Subaru, Nissan, Hyundai, Kia, Volkswagen; Red – Mercedes Benz

The Rainbow PUSH Automotive Project led by Rev. Jackson and Glenda Gill plans to meet with automotive companies to review their scores and plans for progress in the area of diversity.  "While ethnic minorities are supporting automotive companies with over 22 percent of new vehicle purchases, and 40 percent of the population, these companies must come to the table and begin to institutionalize diversity into their core plans," says, Rev. Jackson.  "We must be mindful in making purchasing decisions by supporting companies who are supporting our communities."

Click here to see report results


Go to Target Market News homepage


RECENT STORIES
Soul of the South Network to air Premiere Basketball League games

Radio One increases stake in Reach Media, makes plans to launch a new Urban network

Former NABOB President and Mississippi State Senator, Bennie Turner dies at 64

Black Cable TV Ratings for Week of November 12 - 18 Cable viewing in Black households takes a big hit before Thanksgiving holiday

Celebrity doctor launches BlackHealthTV.com, a video and social media website

Black TV Ratings for Week of November 12 - 18 Black viewers favored a 'normal' week of TV between the election and Thanksgiving

Len Burnett inks deal to leave Vibe Holdings LLC and re-purchase Uptown magazine

Former Essence editor-in-chief launches CoCoaFab.com site for young women

ASPiRE cable channel to premiere original TV series, 'The ROOT 100' starting Dec. 5th

NABOB wins $1.2 million in advertising from mortgage companies for member stations

Polling of Black voters by NAACP reveal attitudes and trends unreported by media

New Ford multicultural ad campaign from UniWorld features Tupac Shakur poem

Black Cable TV Ratings for Week of November 5 - 11 Cable news networks try to hold on to Black voters gained during election coverage

Nielsen appoints Lamont Robinson Vice President of Supplier Diversity

Click here for more recent news stories and our news archive

 








































































































 
 









 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services