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Rainbow PUSH Coalition releases results of auto industry diversity
scorecard
 (January
23, 2013) In 2012, Rainbow PUSH Coalition and Citizenship Education Fund
distributed an automotive diversity survey to each automaker to
establish benchmarks and best practices in the automotive industry as it
relates to diversity. During the Rainbow PUSH/CEF Global Automotive and
Energy Summit held in the fall, RPC/CEF announced that they would
release the results of the survey during the North American
International Auto Show.
"What a fitting day to celebrate our diversity while challenging
automakers to practice the principle of economic parity," said Rev.
Jackson. "The automotive industry continues to show gains in production
and sales, with a strong finish in 2012," said Rev. Jackson. "Minority
companies must share in their growth. If Dr. King where alive today, he
would applaud our strides of inclusion, but in the same breathe, state
that there is still work to be done."
For the first time, an Automotive Diversity Scorecard has been developed
by RPC/CEF to provide a snapshot of each manufacturers success at
building and sustaining ethnic diversity and inclusion. The Scorecard
reflects the most visible indicators of a commitment to diversity by key
stakeholders, minority constituencies and minority companies.
The areas of measurement include: Employment, Philanthropy, Supplier
Diversity, Advertising, Marketing and Minority Dealer Development. The
scoring system was based on a three-color system:
- Green -- Best Practices automotive company for ethnic diversity.
Companies that provided full disclosure of goals, initiatives and dollar
investments with some accountability and growth.
- Yellow -- Some indication of ethnic diversity evident. Dollar
investments, key figures and other scorecard factors undisclosed.
- Red -- Diversity initiatives and investments well below the norm. Did
not provide enough relevant information for scoring. Did not submit a
completed questionnaire.
The companies surveyed included: BMW, Chrysler Group, Ford, General
Motors, Honda, Hyundai, Kia, Mercedes Benz, Nissan, Subaru, Toyota and
Volkswagen. Mercedes Benz did not respond to the survey.
Looking at the six scorecard factors, companies landed in the following
areas:
- Employment Green - Ford, Toyota, General Motors; Yellow, Chrysler,
Subaru, Honda and Volkswagen; and Red, BMW, Nissan, Hyundai, Kia and
Mercedes Benz
- Philanthropy Green Ford, Toyota, General Motors, Chrysler, Honda;
Yellow Subaru; Red BMW, Nissan, Hyundai, Kia, Volkswagen and
Mercedes Benz
- Advertising Green Ford Toyota, General Motors and Chrysler; Yellow
BMW, Honda and Volkswagen; Red Subaru, Nissan, Hyundai, Kia and
Mercedes Benz
- Marketing Green Ford; Yellow Toyota, General Motors, Chrysler,
BMW, Subaru, Honda and Volkswagen; Red Nissan, Hyundai, Kia, Mercedes
Benz
- Supplier Diversity Green Ford, Toyota, General Motors, Chrysler;
Yellow Honda and Volkswagen; Red BMW, Subaru, Nissan, Hyundai, Kia,
Mercedes Benz
- Minority Dealer Development Green Toyota, Honda; Yellow Ford,
General Motors, Chrysler, BMW, Subaru, Nissan, Hyundai, Kia, Volkswagen;
Red Mercedes Benz
The Rainbow PUSH Automotive Project led by Rev. Jackson and Glenda Gill
plans to meet with automotive companies to review their scores and plans
for progress in the area of diversity. "While ethnic minorities are
supporting automotive companies with over 22 percent of new vehicle
purchases, and 40 percent of the population, these companies must come
to the table and begin to institutionalize diversity into their core
plans," says, Rev. Jackson. "We must be mindful in making purchasing
decisions by supporting companies who are supporting our communities."
Click here to see
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