TV Ratings for Week of Jan. 14 - 20
Fox is the dominator with football and Idol; ties CBS again for top net title

(January 15, 2008) Fox drew record audiences with its competition programs, thanks to NFC's match-up of the N.Y. Giants and Green Bay Packers, and "American Idol." It was no contest as the top five spots on the week's most popular shows with black viewers went to Fox.

Fox's domination gave it a head-to-head tie with CBS for top network of the week. Each had eight entries on the chart. NBC followed with five shows, while ABC and the CW each posted two.

The total number of viewers for the top 25, according to Nielsen Media Research, for the third week of January was 50.1 million -- a 12 percent increase over the previous week’s total.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Viewers

1	FOX NFC CHAMPIONSHIP	FOX	16.0	5.768
2	AMER IDOL-TUES	FOX	14.5	5.206
3	NFC CHAMPIONSHIP-GUN	FOX	12.8	4.602
4	AMER IDOL-WED	FOX	12.1	4.343
5	NFC CHAMPIONSHIP-POST	FOX	8.1	2.924
6	CSI: MIAMI	CBS	4.9	1.770
7	LAW AND ORDER:SVU	NBC	5.1	1.828
8	WITHOUT A TRACE	CBS	4.2	1.525
9	CSI	CBS	4.0	1.453
10	TERMINATOR: SRH CNR CHRON	FOX	4.1	1.489
11	UGLY BETTY	ABC	4.1	1.488
12	AMW: AMERICA FIGHTS BACK	FOX	4.4	1.571
13	DANCE WAR	ABC	4.0	1.440
14	LAW AND ORDER	NBC	3.9	1.412
15	DEAL OR NO DEAL-MON	NBC	4.1	1.471
16	NUMB3RS	CBS	3.4	1.210
17	PRISON BREAK	FOX	3.4	1.211
18	NCIS	CBS	3.6	1.280
19	WITHOUT A TRACE 8PM SPCL	CBS	3.0	1.087
20	THE GAME	CW	3.7	1.322
21	COMANCHE MOON 2	CBS	3.1	1097
22	SHARK	CBS	2.9	1045
23	FRI NIGHT SMACKDOWN	CW	3.5	1.271
24	AMER GLADIATORS	NBC	3.4	1.223
25	DEAL OR NO DEAL-WED	NBC	3.0	1.091

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.


Go to Target Market News homepage

 

 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news