Black Family Channel and AURN partner on sales and cross-promotional alliance

Black Family Channel and AURN partner on sales and cross-promotional effort

(January 23, 2006) Black Family Channel, and American Urban Radio Networks (AURN), have entered into a wide-ranging business partnership which includes cooperative sales and marketing efforts, aggressive cross-platform program promotion and branded content offerings on both networks.

Black Family Channel is viewed in 16 million cable households and provides a mix of programming it calls “original, real, relevant and responsible” entertainment and informational programming with an authentic African American point of view.

American Urban Radio Network reaches 25 million urban listeners weekly with over three hundred entertainment, news and sports programs broadcast on four distinct networks that are carried by more than 475 radio stations nationwide. The alliance allows AURN and BFC sales executives across America to sell advertising time and mount promotions on both platforms simultaneously, providing advertisers with unparalleled “one stop” access to African Americans of all ages everywhere they are—at home watching TV or at home, work and on the go listening to the radio.

Rick Newberger, President and CEO of Black Family Channel said, “Combining the reach of our TV network with AURN’s four radio networks will provide advertisers with unparalleled access to a consumer market that will top One Trillion Dollars in the coming years. The benefits will flow to our viewers and AURN’s listeners as well, as this wide ranging alliance opens vast new possibilities for more and even better entertainment, news and sports programming that comes authentically from the community being served. The audience,” he concluded, “can tell that we’re the real deal.”

E. J. “Jay” Williams, Jr., President of American Urban Radio Networks commented, “The media world is changing rapidly and the imperative we feel is to lead that change, to expand our ability to reach our audience wherever they are and via whatever medium they prefer to use. We believe the partnership with BFC is strategic not only for our companies, but for every company out there targeting African Americans. The initial response from the advertising community has been enthusiastic,” he added. “They get it.”

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	Black Family Channel and AURN partner on sales and cross-promotional effort (January 23, 2006) Black Family Channel, and American Urban Radio Networks (AURN), have entered into a wide-ranging business partnership which includes cooperative sales and marketing efforts, aggressive cross-platform program promotion and branded content offerings on both networks. Black Family Channel is viewed in 16 million cable households and provides a mix of programming it calls “original, real, relevant and responsible” entertainment and informational programming with an authentic African American point of view. American Urban Radio Network reaches 25 million urban listeners weekly with over three hundred entertainment, news and sports programs broadcast on four distinct networks that are carried by more than 475 radio stations nationwide. The alliance allows AURN and BFC sales executives across America to sell advertising time and mount promotions on both platforms simultaneously, providing advertisers with unparalleled “one stop” access to African Americans of all ages everywhere they are—at home watching TV or at home, work and on the go listening to the radio. Rick Newberger, President and CEO of Black Family Channel said, “Combining the reach of our TV network with AURN’s four radio networks will provide advertisers with unparalleled access to a consumer market that will top One Trillion Dollars in the coming years. The benefits will flow to our viewers and AURN’s listeners as well, as this wide ranging alliance opens vast new possibilities for more and even better entertainment, news and sports programming that comes authentically from the community being served. The audience,” he concluded, “can tell that we’re the real deal.” E. J. “Jay” Williams, Jr., President of American Urban Radio Networks commented, “The media world is changing rapidly and the imperative we feel is to lead that change, to expand our ability to reach our audience wherever they are and via whatever medium they prefer to use. We believe the partnership with BFC is strategic not only for our companies, but for every company out there targeting African Americans. The initial response from the advertising community has been enthusiastic,” he added. “They get it.” Go to Target Market News homepage	NEW! Search the entire contents of the Target Market News Web site! Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now! _____________________________________________________________________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and... 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