NEW WEEKLY FEATURE
The week of Jan. 9 - 15
NBA dominates Top 25 Cable Shows in black homes, but movies hold their own

(January 22, 2006) With the NFL season winding down, it's prime time for basketball to draw the attention of sports fans. According to Nielsen Media Research, NBA games and programming took the top three spot on the list of 25 most popular cable shows for black households during the second week of January.

Typically, movies dominate the list of cable programs viewed by black households, and 14 of the 25 for Jan 9-15 fall in this category. Sporting events, however, draw much larger audiences, with NFL games attracting 200,000 - 300,000 homes throughout the season. Black cable movie audiences usually average less than 100,000 households.

The overall winners for this week were BET and Turner, both of which had five shows on the top 25. Lifetime and USA followed with three each. The total number of black households watching the top 25 was 1.618 million.

Top 25 Cable Shows in Black Households

Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks.


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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