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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Amtrak renews agency assignment with IMAGES USA for three more years

(January 22, 2012) IMAGES USA, the Southeast's largest minority owned multicultural marketing communications agency today announced that Amtrak has renewed their contract for another three years. IMAGES USA, headquartered in Atlanta, Georgia has been Amtrak's multicultural marketing agency for the past five years.  The Agency will continue to provide a broad range of marketing services for Amtrak including strategic planning and direction, advertising, media, event activation, sponsorships, promotions and public relations.

After a highly competitive and rigorous RFP evaluation process, Amtrak decided to continue their relationship with IMAGES USA. Over the past five years, the agency has executed successful marketing campaigns for the African American, Hispanic and LGBT consumer segments.  IMAGES won the account over more than 15 other agencies vying for the business.

"Amtrak is pleased to continue our business relationship with IMAGES USA," said Darlene Abubakar, National Advertising Director, Amtrak.  During the course of our 5-year relationship, IMAGES has provided us with sound strategic direction and innovative programs that have moved our business forward.  We look forward to the next three years with renewed vigor and excitement.

IMAGES USA founder and CEO, Robert "Bob" McNeil says his agency appreciates Amtrak's vote of confidence.  "On behalf of IMAGES USA, we are grateful that Amtrak has again entrusted our agency to  fulfill their marketing vision," said McNeil. "Our goal is to continue providing Amtrak with strategic and innovative marketing strategies and programs that will exceed their goals and expectations."

IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia.  Founded in 1989 by Robert (Bob) McNeil, IMAGES offers marketing expertise to clients wanting to reach, motivate and influence African-American, Hispanic, Asian and LGBT consumers.  The agency's client roster includes, Amtrak, Brown-Foreman, KFC, Sara Lee, AARP, Susan G. Komen, Teach for America and Scientific Games. 

The agency currently ranks No. 4 on Advertising Age's list of Top African American advertising agencies, No. 2 on Black Enterprise Magazine's List of Top African American advertising agencies, No 20 on Top Hispanic advertising agencies, and has won over 100 creative honors.  For more information on IMAGES USA, including award-winning work and opportunities, visit www.imagesusa.net or follow their blog on www.multiculturalmarketing.com.

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