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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Showtime sets fall debut for 'Damon Wayans’ The Underground' series

By Tanya Kersey
BlackTalentNews.com

(January 22, 2006) Showtime has announced that Iconoclastic comedian Damon Wayans will bring his patented brand of insightful, take-no-prisoners humor to Showtime with ”Damon Wayans’ The Underground,” a half-hour sketch comedy series to premiere on the network this fall.  Currently in pre-production in Los Angeles, the series has received a 10-episode order.

Referring to the groundbreaking ‘90s sketch comedy show that launched careers for him, his siblings, Jim Carrey, and David Alan Grier, Wayans says of ”Damon Wayans’ The Underground”: “It’s ‘In Living Color’ on steroids…it will be everything we weren’t allowed to do on broadcast television.” Dean Lorey (“My Wife and Kids”) will direct Wayans and fellow writer/ensemble cast members, including Groundlings players Edi Patterson and Mikey Day (“Nick Cannon Presents Wild ‘N Out”), and heir apparent, Damon Wayans Jr., among others.

“Damon Wayans is one of the most original and most versatile comic actors and writer/producers working in this business today,” said Robert Greenblatt, President, Entertainment, Showtime Networks. “He’s done everything from hit films to a hit sitcom, but I know he has a very warm spot in his heart for the days of ‘In Living Color,’ and he intends to push the boundaries of the almost-forgotten sketch comedy genre with ‘The Underground.’  I’m thrilled to bring him to Showtime where we will provide him the freedom to express his unique comedic voice in a way that only premium television can offer.”

While the show will feature recurring sketch characters, parodies of pop culture and a new generation of sketch performers alongside Damon, it will also feature more sketches filmed outside the studio along with an eclectic mix of dance, music, and other visual arts used as interstitial moments.  There may also be some fly-on-the-wall glimpses into behind-the-scenes moments showing how this show is put together and how the sketches develop, a complex and funny process that the audience will enjoy.

Greenblatt added, “I think sketch comedy is still pretty rare in television, and certainly it's rare in primetime. When I heard Damon was interested in building a new show to tap into some of what he did in terms of being on the cutting edge with "In Living Color," I got excited and talked him into bringing it to Showtime. I think the show will definitely be for a premium audience. Damon has told me that everything is fair game.“

Wayans gained a loyal following in the early ‘80s as a New York-based stand-up comic, ultimately landing a brief stint as a featured player on “Saturday Night Live.” After wowing audiences with a trio of HBO specials, Wayans headed to Los Angeles to join the cast of “In Living Color,” the Emmy® Award-winning show created by elder brother, Keenen Ivory Wayans. His writing and portrayal of over-the-top characters like “Homey the Clown” and film critic “Blaine Edwards” thrilled audiences, spawned catchphrases (“Homey don’t play dat!,” “Hated it!”) and earned him two Emmy® nominations. For five seasons, Wayans headlined the successful ABC sitcom, “My Wife and Kids,” currently in syndication. In addition to television roles, Wayans has starred in several feature films, including Spike Lee’s “Bamboozled,” “Marci X,” and “Mo’ Money.” In 1999, he penned a best-selling novel, Bootleg.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued

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