'Essence' associate publisher Barbara Britton resigns to start marketing firm

'Essence' associate publisher Barbara Britton resigns to start marketing firm

(January 19, 2006) Barbara Britton, vice president and associate publisher, sales of Essence magazine is resigning after a 17-year tenure with the publication to head her own company.

Britton's new venture, which has not yet been named, will be a multicultural marketing firm that provides advice and insight on the African-American market. She's not straying far from her Essence roots, however, as the magazine will be her first client. In fact, she'll continue to be listed on the masthead as Publishing Advisor.

"I’m talking about being a consultant and strategist to corporations," Britton told Target Market News, "helping them to develop programs to make that connection with this market."

Part of what Britton will be doing for Essence is being an advocate and an ambassador for the value of the African-American market.

After all these years of sitting face-to-face with ad agency buyers and account executives, she not talking about going head-to-head with them for new business.

"I don’t expect to be a competitor to ad agencies. This is really about strategic communications," she said. "I’ve developed a vast amount of knowledge about how corporations can reach this market in impactful ways and I’m bringing that together as a strategist."

Britton has more than 25 years of media experience from positions in print, cable and television. During her assent at Essence she guided the company to more than $150 million in annual revenues. She says she's looking forward to adding the title entrepreneur to her resume and list of accomplishments.

“I’m proud that I have established more value for African-American consumers, and that goes beyond advertising. I’m proud to have developed some really good sales and marketing professionals that are going to continue to help corporations translate programs to make that connection with this market.”

A successor has not been named, and for now Essence president, Michelle Ebanks, will assume Britton's responsibilities.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	'Essence' associate publisher Barbara Britton resigns to start marketing firm (January 19, 2006) Barbara Britton, vice president and associate publisher, sales of Essence magazine is resigning after a 17-year tenure with the publication to head her own company. Britton's new venture, which has not yet been named, will be a multicultural marketing firm that provides advice and insight on the African-American market. She's not straying far from her Essence roots, however, as the magazine will be her first client. In fact, she'll continue to be listed on the masthead as Publishing Advisor. "I’m talking about being a consultant and strategist to corporations," Britton told Target Market News, "helping them to develop programs to make that connection with this market." Part of what Britton will be doing for Essence is being an advocate and an ambassador for the value of the African-American market. After all these years of sitting face-to-face with ad agency buyers and account executives, she not talking about going head-to-head with them for new business. "I don’t expect to be a competitor to ad agencies. This is really about strategic communications," she said. "I’ve developed a vast amount of knowledge about how corporations can reach this market in impactful ways and I’m bringing that together as a strategist." Britton has more than 25 years of media experience from positions in print, cable and television. During her assent at Essence she guided the company to more than $150 million in annual revenues. She says she's looking forward to adding the title entrepreneur to her resume and list of accomplishments. “I’m proud that I have established more value for African-American consumers, and that goes beyond advertising. I’m proud to have developed some really good sales and marketing professionals that are going to continue to help corporations translate programs to make that connection with this market.” A successor has not been named, and for now Essence president, Michelle Ebanks, will assume Britton's responsibilities. Go to Target Market News homepage	NEW! Search the entire contents of the Target Market News Web site! Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. 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