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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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Cynthia Perkins-Roberts named CAB VP of
diversity sales and development
18, 2006) The Cabletelevision Advertising Bureau (CAB) announced Ms.
Cynthia Perkins-Roberts has been promoted to the newly created position of
vice president diversity sales and business development. Her appointment
strengthens CAB’s sales team, which now counts six former media
professionals able to assist advertisers and their agencies in tackling
the evolving television market.
“I am thrilled to announce Cynthia’s well-deserved promotion,” said CAB
president and CEO Sean Cunningham. “Her effort to initiate and continue to
grow our diversity sales program is critical to our overall strategy going
In her new role, Perkins-Roberts will lead CAB’s continued diversity sales
effort that includes outreach to marketers targeting
Asian-American audiences, as well as the emerging GLBT
market. Additionally, Perkins-Roberts will oversee recruitment efforts
designed to encourage minority candidates to seek careers in television
Perkins-Roberts has spearheaded CAB’s multicultural marketing unit – an
endeavor she developed from its inception in 2000. Her efforts have
encompassed the initiation of multicultural marketing alliances with
agencies, advertisers and research companies. In that time, multicultural
marketing programs have grown from six networks to 23 in what has become
an area of sustained growth for the industry.
Through Perkins-Roberts’ efforts, CAB is currently the only advocacy group
to have a dedicated ad-sales oriented diversity initiative and is
recognized as a leader in the multicultural arena.
Perkins-Roberts has developed several widely distributed resources
including the online Multicultural Marketing Resource Center, The Hispanic
Marketer’s Guide to Cable, the 2004-2005 Upfront Multicultural Marketing
Guide and most recently Cultural Connections: The Multicultural Marketing
Prior to the CAB, she held sales positions with Discovery Communications
and Capital Cities/ABC.
The Cabletelevision Advertising Bureau (www.onetvworld.org) is a
television advertising advocacy group dedicated to providing advertisers
and their agencies with the most current, complete and actionable media
insights at the national, DMA and local levels.
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Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
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