The Week of Jan. 9 – 15
Football season goes down kicking with AFC playoff game taking top spot

(January 18, 2006) As the pro football season moves towards a Super Bowl, fans are glued to the few remaining games. The match-up between the New England Patriots and the Denver Broncos was the weekend's only divisional game to make the list of top ten shows in black households, according to Nielsen. The game’s time slot – primetime on Saturday night – probably helped boost ratings. The CBS game was the only show to attract two million homes, and matched nicely with the network’s second place finisher and only other winner, “CSI Miami.”

ABC tied with UPN for the number of shows that made the list at four each, with “Wife Swap” (which featured a black family on its Jan 9^th episode) making a rare top ten showing. The overall number of black households watching the top ten dropped by 11 percent from the previous week’s total of 20 million to 17.9 million.

 Rank / Program / Network / Rating / # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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