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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation's top African-American ad agencies

Click here for advertising information

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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
? 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

Nightly Business Report, Black Enterprise join for MLK Day programming

(January 15, 2008) PBS Network's Nightly Business Report, the most watched daily business news program on television, will team up with Black Enterprise, the premier business and financial resource for African Americans, for a special program called American Dreamers. The program will feature three young African American entrepreneurs pursuing the American dream:

American Dreamers airs Jan. 21, 2008, on Martin Luther King Day (during Nightly Business Report's regularly scheduled time periods) and features a roundtable discussion about the challenges facing minority entrepreneurs led by Nightly Business Report anchor Susie Gharib. Her guests include Black Enterprise Editorial Director Alan Hughes and Dr. Thomas Boston, economist and founder of the Gazelle Index. Gharib will also talk one-on-one with William Mays, founder of Indianapolis-based Mays Chemical Co., about what it took to build his $172 million-a-year business and his new role as angel investor to an up-and-coming entrepreneur.

"By discussing the challenges of today's African American entrepreneurs and profiling those who are succeeding in today's tough business climate, our collaboration with Nightly Business Report offers great insight into the state of black business," says Alan Hughes, Black Enterprise Editorial Director. Hughes worked closely with the NBR team to put the program together. "I'm looking forward to more such projects in the future."

"This is our first partnership with Black Enterprise magazine and it has been terrific for both of us," said Rodney Ward, executive editor and senior vice president, Nightly Business Report. "We are already in discussions to extend our relationship beyond the American Dreamers special edition."

For almost three decades, the award-winning Nightly Business Report has provided business news in a fast-paced format. Timely investment information helps viewers manage their money and stay abreast of news that affects their portfolios. Nightly Business Report premiered as a Miami regional program on Jan. 22, 1979, with national distribution beginning in 1981. Nightly Business Report is distributed live to public television stations at 6:30 p.m. EST every weeknight. Local broadcast times vary.

Since 1970, Black Enterprise has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Every month, Black Enterprise magazine provides 3.9 million readers with information on entrepreneurship, careers, and financial management.

A multimedia company, BE also produces radio and television programming, business and lifestyle events, Web content, and digital media. Black Enterprise is the definitive source of information for and about African American business markets and leaders, and the authority on black business news and trends.


Go to Target Market News homepage

 

 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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