Ads from UniWorld, GlobalHue among winners of 2008 Urban Wheels Awards

(January 17, 2008) An independent panel of automotive journalists has determined the winners of the 2008 Urban Wheel Awards.

Now in its 12th year, the multicultural event is known as the "Academy Awards" of the automotive industry. The Urban Wheel Awards is the only forum where celebrities present awards to the automotive manufacturers, executives, suppliers, dealers, advertising agencies and motorsports organizations who have contributed to diversity in the industry.

"The Urban Wheel Awards honor the pioneering automotive industry leaders who transcend the mainstream and embrace diversity," said Randi Payton, President & CEO of On Wheels, Inc., founder of the awards.

Urban Wheel Awards were presented to the African-American, Asian and Latino automotive executives of the year, as well as the automotive Company and Supplier of the year. Commitment to diversity was also recognized in the racing arena, with the Diversity in Motorsports award. New to the program this year was the Urban Dealer of the Year award.

In addition to people and organizations, Urban Wheel Awards were also presented for the best new car and truck designed to suit the needs of urban drivers.

Finalists were named after the final tally of votes by the panel of judges was made. The judging panel is comprised of 15 journalists from multicultural, automotive, trade, and general market media.

The winners of the Best Automotive Diversity Advertisements for 2007 were also announced. Diversity Automotive Advertisement of the Year awards were given to the advertising agencies that produced the most popular print and television ads geared to African-American, Latino and Asian markets. The general public decided the winner. Consumers were encouraged to log on to the Urban Wheel Awards website and fifteen other websites to select their favorite ads.

The winners in all categories were honored at the 12th Annual Urban Wheel Awards, held at Detroit's Fox Theatre on January 15, 2008, during Press Week of the North American International Auto Show.

The 12th Annual Urban Wheel Awards winners are:

African American Executive of the Year
Bennie Fowler
VP, Quality
Ford Motor Company

Asian Executive of the Year
Takeshi Abe
Henry Ford Technical Fellow
Ford Motor Company

Latino Executive of the Year
Victor Nacif
VP Design, Business Aspects
Nissan Design America

Supplier of the Year
Detroit Chassis

Company of the Year
Chrysler LLC

Car of the Year
Chevrolet Malibu

Truck of the Year
Buick Enclave

Diversity in Motor Sports Finalists
National Hot Rod Association

Urban Dealer of The Year
Mike Pruitt Honda

Diversity Advertisements
African American Print
Campbell-Ewald -- Chevy Malibu -- Turns Up The Heat

African American Broadcast
UniWorld Group, Inc -- Ford Edge -- On The Edge

Asian Print
AdAsia Communications -- Subaru Legacy -- The Sweet Spot

Asian Broadcast
GlobalHue -- Chrysler Sebring -- Sebring

Latino Print -
Bromley Communications -- BMW 3 Series -- Bilingue

Latino Broadcast
Accent Marketing -- Pontiac G6 Convertible -- Escape


Go to Target Market News homepage

 

 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news