Brenda Freeman joins Nickelodeon as Senior VP of Promotions Marketing

(January 18, 2006) Brenda Freeman has been named Senior Vice President of Promotions Marketing for Nickelodeon, the number-one kids' entertainment brand and cable television's highest rated network. In her new role, Freeman oversees the development and execution of all promotions marketing efforts for Nickelodeon and its related brands including Nick Jr., Noggin, The N and Nick Digital assets including both on-air and off air promotions, client services, ad sales marketing, online promotions and events. Freeman will report to Pam Kaufman, Executive Vice President, Nickelodeon Marketing and Worldwide Partnerships.
 
"We are delighted to bring Brenda on as the newest leader in the Promotions Marketing group at Nickelodeon," said Kaufman. "Her understanding of the brand through her years at MTV Networks, along with her solid relationships with marketers, will serve to enhance the work that we do at Nickelodeon. She will be a great asset to our team."

Prior to coming to Nickelodeon, Freeman was Vice President of Consumer Marketing for VH1, where she oversaw all off-channel marketing for the company as well as online marketing for the network, and the digital networks VH1 Classic and VH1 Soul. Freeman built relationships and managed brand building campaigns with companies such as Starbucks, SWATCH, American Airlines, NBA, and the NFL. Before coming to VH1, Freeman was Vice President, Affiliate Marketing, Entertainment Group for MTV Networks and implemented marketing strategy around affiliate efforts in brand promotion, distribution support, and local ad sales promotional support for Spike TV, Nickelodeon, Noggin, Nick GAS, NickToons, Nick at Nite, and TV Land.

Before joining MTV Networks, she was Executive Director of Marketing and Special Events for ABC Radio Networks. Freeman was responsible for setting the brand and marketing strategy for the total Urban business in the company - positioning the organization to capitalize on the significant impact of Urban consumers. Her portfolio consisted of five nationally syndicated programs including the award winning nationally-acclaimed Tom Joyner Morning Show, a "Party With a Purpose," which is syndicated to African-American adults in over 115 markets nation-wide.

Before joining ABC Radio Networks, Freeman held a number of strategic marketing and product development and management positions for Frito-Lay and Pepsi-Cola, both divisions of PepsiCo. Preceding that tenure, she was a marketing, operations and financial executive for Mobil Oil in its consumer retail and distribution businesses.

Freeman earned a bachelor's of science degree in chemical engineering and a master's degree in marketing and finance, both from the University of Maryland.

Nickelodeon, currently in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
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