ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
Copyright ? 2007 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
Jackson urges
satellite radio deal be contingent on minority leases
From Bloomberg News (January 15, 2007) Jesse Jackson met the top U.S. communications
regulator on Sirius Satellite Radio Inc.'s planned purchase of XM
Satellite Radio Holdings Inc., according to a company that wants to
control some of the broadcasters' channels.
Jackson met with Federal Communications Commission Chairman Kevin Martin
on Dec. 9, according to a filing by Georgetown Partners LLC, a black-owned
investment company.
Jackson's discussion with Martin "was consistent with Georgetown Partners'
filings" urging the FCC to require XM and Sirius to lease at least 20
percent of their channels to minority-controlled firms as a condition of
the merger. The FCC posted the filing on its Web site Friday.
Georgetown wants to offer 50 to 70 channels that would compete with
programming from a merged satellite company, David Siddall, an attorney
for the firm, said Monday. The channels would be used for free,
ad-supported programming and could be offered alongside or instead of
those from XM and Sirius, Georgetown said in a Nov. 2 letter to the FCC.
A consumer with the appropriate tuner could receive the leased channels,
regardless of whether they were satellite subscribers, Siddall said.
The only two satellite radio companies are awaiting approval of their
combination by the FCC and the Justice Department. XM and Sirius, in a
joint filing Nov. 13, called the proposal for minority control
"unwarranted" and said it would undermine opportunities for diverse
programming.
The FCC declined to comment on Martin's meeting with Jackson. A telephone
call to Rainbow PUSH spokeswoman Kimberly Marcus wasn't immediately
returned.
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
_________________________