ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
Copyright ? 2007 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of Jan. 7 - 13
Terminator, football boost Fox in week's ratings; ties CBS for top network
title
(January
15, 2008) Thanks to its college football coverage and the new series,
"Terminator: The Sarah Connor Chronicles," the Fox took two of the three
spots of the top 25 most popular shows with black households. Even though
football was the favorite with all TV watchers, black viewers chose the
Ohio vs LSU game over the NFL playoffs.
The coattails of its two winning shows allowed Fox to challenge CBS' usual
domination as the week's most watched network. Both networks placed eight
shows on the top 25. ABC claimed five, followed by NBC with four.
The total number of viewers for the top 25, according to Nielsen Media
Research, was 44.6 million, or 11 percent more than the previous week.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
NFC
PLAYOFF-PST-SUN
FOX
12.0
4.324
2
AFC DIV
PLAYOFF-SAT
CBS
9.8
3.542
3
TERMINATOR
FOX
8.0
2.872
4
BCS NATL
CHAMP
FOX
7.8
2.789
5
GREY'S
ANATOMY
ABC
5.5
1.964
6
LAW AND
ORDER:SVU
NBC
5.5
1.977
7
FAMILY GUY
FOX
5.4
1.941
8
CSI
CBS
4.5
1.617
9
WITHOUT A
TRACE
CBS
4.3
1.561
10
UGLY BETTY
ABC
4.4
1.583
11
LAW AND
ORDER
NBC
4.2
1.494
12
CRIMINAL
MINDS
CBS
4.1
1.473
13
AMERICAN DAD
FOX
4.3
1.537
14
CSI: MIAMI
CBS
3.6
1.302
15
NCIS
CBS
3.5
1.253
16
COPS
FOX
3.7
1.335
17
CSI: NY
CBS
3.9
1.393
18
AMW: AMER
FIGHTS BACK
FOX
3.8
1.382
19
DEAL OR NO
DEAL-WED
NBC
4.4
1.572
20
DANCE WAR
ABC
3.5
1.272
21
LAW AND
ORDER:CI
NBC
3.9
1.391
22
WIFE SWAP
ABC
3.5
1.272
23
COPS 2
FOX
3.5
1.277
24
COMANCHE
MOON 1
CBS
3.4
1.219
25
EXTRM
MAKEOVER
ABC
3.6
1.302
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
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PUBLICATION
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