New Verizon campaign emphasizes Black History is not confined to one month

(January 16, 2007) Verizon has launched a new community-support advertising campaign featuring J. Ivy, the New Age "spoken-word" poet, who encourages African-Americans to make history every day because "history is more than a memory; it's a movement, an act by certain individuals, who have found the ability to make time stand still."

The campaign created by Burrell Communications Group utilizes print, radio and online media. It was launched on  January 15th – the Rev. Dr. Martin Luther King Jr.'s birthday – and will continue through February, Black History Month.

Andrea Fant-Hobbs, vice president of brand management for Verizon, said, "This campaign was created on the premise that black history is not confined to one month, because every day in communities across this country, there are people who are effecting change in the lives of others, making a difference and making history." In alignment with Verizon's mission to promote education and literacy, the ad campaign centers around the powerful poem entitled "History in the Making," written by Ivy. 

Ivy has appeared on the HBO Def Poetry Series and is featured on the albums of platinum- and Grammy-winning artists, such as Jay-Z and Kanye West.  Ivy's performance of "History in the Making" can be experienced at www.verizon.com/makeyourhistory. The site also encourages people of all races to tell Verizon how they or someone they know is making a difference, making a statement or doing something memorable.

Bob Giraldi, the world-renowned independent director, directed a special cinema spot, which will air in movie theaters in select cities across the country. 

The campaign is the latest extension in a series of community-support initiatives sponsored by Verizon.  Since 2003, the Verizon Foundation has donated more than $55 million to nonprofit and charitable organizations that benefited the African-American community.


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