'Heart & Soul' starts '06 by doubling ad pages, expanding distribution

(January 16, 2006) "Heart & Soul," the health and fitness magazine for African American women announced today that it acquired returning advertisers Ford Explorer, Verizon, American Family Insurance and several others for its February/March, issue doubling the number of ad pages in its 2005 Reunion Issue released last Fall.

“We are excited by the momentum that has been gathering behind 'Heart & Soul' since our re-launch,” stated Edwin V. Avent, president and publisher of the title. The publication was purchased at auction in 2004 by Avent's Baltimore-based Twenty-First Century Group when former publisher, Vanguarde Media, went bankrupt.

“The advertising community, subscribers and retailers have embraced our return. Since our debut we have received thousands of new subscribers and secured the authorizations to return to thousands of newsstands nationwide.”

Among the chains that will be selling the upcoming February/March issue, that features a cover story on Malinda Williams, the actress who played Bird on the hit Showtime series, “Soulfood,” are Barnes and Noble, Books-A-Million, Safeway and Wal-Mart among many others.

“We are really looking forward to building on our rate base of 300,000 readers during 2006 and we have developed some really exciting programs this year for our readers and advertisers to help us do that” says Avent.

The February/March issue’s theme is “Joy” and features several articles that encourage readers to find “joy” in everything from exercise and diet to vacationing and having hotter sex!

The February/March issue goes on sale January 24th.

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
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