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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Lagrant Communications names Lee Hayes Senior Vice President

(January 15, 2013) Lagrant Communications, an award-winning, integrated multicultural marketing communications firm with offices in Los Angeles, Dallas and New York, recently named Lee Hayes to the newly created role of senior vice president and chief client officer.In Hayes' new role, he will be responsible for providing strategic direction and overseeing quality control of all agency accounts. In addition, he will assist with new business development and the mentoring of staff.

With more than 17 years of experience in the communications industry, Hayes has been with Lagrant Communications since December 2007 leading the firm's Dallas office as vice president and managing director, while serving as the day-to-day lead on the Harley-Davidson and Bahamas Ministry of Tourism accounts. Prior to joining Lagrant Communications, Hayes served as an independent communications consultant for various corporate, government and not-for-profit organizations, as well as chief of communications & pubic affairs of Minneapolis Public Schools.

Hayes is a board member of the National Black Public Relations Society, as well as an active member of Public Relations Society of America and the National Association of Black Journalists. In 2013-2014, Hayes will participate in the Arthur W. Page Society's Future Leaders program, a two-year learning experience designed to prepare high-potential communications executives for one of the most challenging corporate positions -- that of the chief communications officer.

Lagrant Communications is an award-winning, full-service, integrated marketing communications firm specializing in the African American and Hispanic consumer markets. Established in September 1990, the firm provides culturally relevant and sensitive counsel to corporate, government, and not-for-profit organizations that strive to reach ethnic populations. Headquartered in Los Angeles with offices in Dallas and New York, the firm offers a vast array of communication services, including advertising, marketing and public relations.

The firm's current client roster includes: American Cancer Society, American Heart Association, Bahamas Ministry of Tourism, California African American Museum, California Community Foundation, The California Wellness Foundation, Harley-Davidson Motor Company, H&R Block, Northwestern Mutual, PNM Resources, Southern California Edison and Zimmer. For more information on Lagrant Communications, visit www.lagrantcommunications.com.


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