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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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Carol H. Williams agency wins top ad honor at Urban Wheel Award

(
January 12, 2005) The winners of the tenth annual 2006 Urban Wheel Awards were announced this week at the North American International Auto Show.  Among the winners was the Carol H. Williams advertising agency, whose “Poetry in Motion” commercial for GMC Truck was named African-American Diversity Automotive Advertisement of the Year.

Awards were given in seven categories:  African American, Asian and Hispanic Executives of the Year, Urban Car and Truck of the Year, Diversity Automotive Advertisements of the Year, Minority Automotive Supplier of the Year and Automotive Company of the Year.  This year, On Wheels, Inc. added the first-ever Motorsports Award.  The first honor went to NASCAR for its leadership in the industry and its many diversity initiatives.  NASCAR president Mike Helton accepted the award at the event.

The winners of the 2006 Urban Wheel Awards African American, Asian and Hispanic Executive of the Year awards were Kim Harris Jones, Vice President, Product Finance, Chrysler Group. Jones was DaimlerChrysler's first African- American vice president.

The 2006 Urban Wheel Awards Company of the Year went to Ford Motor Company.  With a diverse workforce of 25%, Ford's Vision for Diversity and Work life is to create an inclusive environment that leverages diversity to create high performing teams and organizations.  Ford Motor Company is a symbol of excellence and a guiding light to African Americans, Latino and Asian Americans in the auto industry worldwide.

The Urban Wheel Awards is produced and hosted by On Wheels, Inc., publishers of African Americans On Wheels, Asians On Wheels and Latinos On Wheels magazines.  The publications are distributed in more than 80 newspapers in the
US, with a combined readership of 5 million.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued

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