The Week of Jan. 2 - 8
New Year’s resolution: ‘Football rules’ with sports fans home for the holidays

(January 11, 2006) Christmas week may not have delivered winning ratings for the finale of “Monday Night Football,” but the first week of the New Year certainly made up for it. The Rose Bowl match-up between USC and Texas delivered 17 million viewers overall for ABC, and a quarter of those watching were African-American homes. Gridiron fever continued into the weekend with the AFC and NFC Wildcard games, which captured the second, third and fourth spots on the top ten most popular shows with black viewers.

Women (who clearly helped propped up the football audience) saw their usual favorites, “Girlfriend” and “Desperate Housewives,” relegated to the bottom of the list. The number of black households watching the top ten jumped by 40 percent and more than 5 million homes to 20.2 million.

 
 Rank / Program / Network / Rating / # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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