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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation's top African-American ad agencies

Click here for advertising information

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Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

African-American book sites join forces to promote black authors' works

(January 11, 2008) AALBC.com, Cushcity.com and MosaicBooks.com, the three largest and most established web sites focusing on African-American literature, announced today that they have joined forces to offer comprehensive online book promotion options to self-published authors and small publishing firms.

Together, the three web sites have over 30 years of combined online presence and over 4 million page views per month. Each site brings different strengths to the venture.

AALBC.com, founded by Troy Johnson of Harlem, N.Y. in 1998, is now the largest website dedicated to promoting books by and about African Americans.

Cushcity.com, co-founded by Willie and Gwen Richardson of Houston, Tex. in 1998, is the world's largest African-American Internet retailer with over 20,000 products online, including books, DVDs, Greek products, calendars and art.

MosaicBooks.com, founded by Ron Kavanaugh of the Bronx, NY, in 1996, was the first site created to showcase African-American literature. It recently celebrated its 10th anniversary online.

"This effort brings unprecedented exposure to millions of African-American book readers worldwide," says Johnson. "I am pleased to work with Cushcity and MosaicBooks to bring African-American authors and consumers together."

The three sites will initially offer self-published authors and small presses simultaneous, prominent placement on each of the three sites' home pages. There are also plans to expand these coordinated services in the future to include e-blasts and other marketing opportunities for authors.

For more information regarding the joint online marketing effort, contact Ron Kavanaugh, ron@mosaicbooks.com, (718) 530-9132.


Go to Target Market News homepage

 

 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


_________________________________________________________________________________________


The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here


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