ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
Deborah Tang, who established BET's news division, dies at 60
By
Richard Prince
Journal-isms (December 28, 2007) Deborah C. Tang, who created Black Entertainment
Television's news division and as vice president of news, entertainment
and sports programming hired news anchor Ed Gordon, talk-show host Tavis
Smiley and others who went on to become journalists around the country,
died on Christmas Day of cancer at her Washington home, her sister, Marie
Canada, told Journal-isms. She was 60.
[A memorial service is scheduled for 1 p.m. Jan. 12 at the Howard
University Law School chapel on Van Ness Street in Washington. She is
survived by three brothers, her sister and other relatives.]
"When you think of the kingmakers in this business, Deborah has to be on
the short list for black talent," Gordon told Journal-isms on Friday. "She
saw the talent in us and put us in the positions we're in. We wouldn't
have gotten those positions" at other broadcast outlets, Gordon said,
crediting Tang for his career and those of Smiley, talk-show host Bev
Smith, onetime BET anchor Cheryl Martin, entertainment journalists who
reported for "Screen Scene" and general-assignment reporters on "BET
News."
Gordon, who was the news face of BET during much of the '90s, went on to
MSNBC, National Public Radio and CBS' "60 Minutes" and now hosts the
syndicated "Our World With Black Enterprise" for Black Enterprise
magazine.
Smiley wrote in his 2006 autobiography, "What I Know for Sure," "My show
on BET, in fairly short order, made me a household name in black America."
Tang left BET in 2000 after 14 years. At a network long criticized for its
booty-shaking videos, Tang was said to believe in presenting balanced
images of black people.
"If ever there was a fighter for news, it was Deborah Tang," Gordon said.
Speaking of BET owner Robert L. Johnson, the anchor said, "She stood up to
Bob and said, 'look, we have to have this.'" She also fought to give
Gordon a decent salary, he said, telling him, "I had to get you so you
could have more than one suit to wear on the air."
In a 1997 article in the late Emerge magazine, which was acquired by BET,
Tang told Vanessa Williams Snyder, "The majority doesn't see us as doctors
and lawyers who work hard everyday. We have to make sure that America sees
there's another side."
She also believed African Americans should be well-informed. "I think
we're at a point where information is crucial," she said. "If they come
for us in the morning, it won't be because we didn't know. If we choose
not to deal with it, then so be it," she said.
Tang, a Chicago native, came to BET through a nontraditional route.
Here is how Snyder described it in Emerge:
"She's been a concert promoter, a legislative aide and a United Airlines
travel agent. She's also worked for a Fortune 500 company in sales and
marketing.
"Tang grew up in Chicago and got a degree in education at Chicago State
University — because that was the thing to do. Along the way, she also
worked in community poverty programs. Eventually, she went to work for
Johnson and Johnson Products in their sales and marketing department.
"During a visit to Dallas, she met a newly elected state legislator who
was looking for an aide. She got the job. The trick was, she had to be
ready to work in a week. She was, even though eventually it didn't work
out: 'One of the top aides said I talked too fast, walked too fast, ate
too fast to be from Texas. I came to work one day and I didn't have a
job.'
"She decided to return to sales and marketing, unaware that a whole new
career was just around the corner. She was interviewing for a marketing
position at a local television station when Charlie Rose walked in. They
chatted and she made an impression. 'He called me a couple of days later
and offered me a job producing,' she says. 'I told him the only thing I
knew about TV was how to turn it on and off.'
"She worked overtime learning the ins and outs of television, even
spending time as Rose's secretary. 'I'm one of those people, if I have to
learn from you and you come in at 7, I come in at 7. And once I learn what
you know, I come in at 6 and stay until after you leave.'
"She was a natural, and after four months of grunt work she had her first
on-air credit. 'I like the excitement of the constant change. My striving
for it and loving it has come because it's fluid. Things are always
changing.'
"She moved to Washington, D.C., with Rose's show in 1980. She later moved
over to local TV stations," holding producing positions at WJLA-TV, WTTG-TV
and WETA-TV from 1982 to 1986.
"'I've always done logistics and new start-up ventures. I'm very good at
details and making trains run," she says.
"In 1986, Tang heard that BET Holdings, Inc. chairman Robert L. Johnson
wanted her to call. He was looking for someone to start up his news
programs. 'And if you need someone to start up a program, get it going,
get it off the ground fast and get it in on budget, then I'm the person to
call,' she says."
During Tang's tenure with BET, she created the weekly "BET News," the
first black national cable news show, was instrumental in creating the
network's overall news presence at both the Democratic and Republican
national conventions in 1988, 1992 and 1996. She launched a daily talk
show, "BET Talk," with Smiley as host. She said then that her dream was to
have a nightly newscast.
The network also aired "Lead Story," a weekly roundtable featuring black
journalists, "BET Tonight With Ed Gordon" and "Teen Summit," a weekly Los
Angeles-based show in which teen-agers spoke frankly about such issues as
drugs, AIDS, sex and social pressures and won six NAACP Image awards.
Many whites first became aware of BET after it aired Gordon's 1996
interview with O.J. Simpson after his acquittal in the criminal case then
dubbed the "trial of the century."
Those news shows all ended in 2002 in a BET "restructuring," and news was
reshaped into one-minute "news breaks," geared to shorter attention spans,
and news specials. Last year, finding BET's commitment to news programming
lacking, the National Association of Black Journalists awarded the network
its "Thumbs Down" award.
After Tang left BET, she did volunteer work and worked with mentoring
organizations and children, her sister said.
14th Edition Now
Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power
of Black America," there is growth in a number of major product categories
despite that slowdown in overall consumer purchases. Get the details by
ordering your copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS
PUBLICATION
_________________________