Urban Television Network signs an agreement with Nielsen Media Research

(January 11, 2006) Urban Television Network Corporation and its UATV Network today announced that it has signed an agreement with Nielsen Media Research for National and Local Syndication Service.

Nielsen, the leading provider of television and audience measurement services, measures the viewing habits of TV homes including the urban consumers who view the UATV programming.

The agreement will allow UATV to use Nielsen Media Research data for marketing, programming and advertiser purposes. UATV can use the data from Nielsen to guarantee advertisers a specific number of viewers for their advertisements. This agreement with Nielsen Media Research finalizes the earlier disclosure regarding Nielsen made by UATV on October 26, 2005.

"We are delighted to complete this agreement with UATV," said Kevin Svenningsen, senior vice president, sales and marketing, for Nielsen Media Research. "We believe UATV has the potential to be one of the next major broadcast networks."

"We're committed to delivering measurable results to advertisers wanting to reach the 80 million urban consumers," said Jacob Miles, CEO of Urban Television Network Corporation. "This agreement put UATV one step closer in completing the makeover of UATV and becoming a national broadcast network. We are excited about working with Nielsen in measuring this growing marketplace."

"We are firmly committed to the urban community and this relationship with UATV demonstrates that Nielsen is responsive and dedicated to this enormous market segment," said Susan D. Whiting, Chief Executive Officer of Nielsen Media Research.

Fort Worth, Texas based Urban Television Network Corporation is a television network composed of broadcast television station affiliates across the country that airs programming supplied by the network via satellite transmission. The network is the first and only minority certified network to specifically target America's urban market that is comprised of African Americans, English speaking Hispanic Americans and many other urban consumers.

The network has approximately 70 affiliates with a household coverage of approximately 22 million households. For additional information about Urban Television Network Corporation visit us on the Internet at http://www.uatvn.com/ .


Go to Target Market News homepage

 

 NEW!  Search the entire contents of the Target Market News Web site!

Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free.
Click here to try it now!


_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news


 ORDER THE WORKBOOK NOW!

The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers

Presentations from:

America Online
Arbitron Inc.
Burrell
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
GlobalHue
Hunter-Miller Group
Images USA
Nia Online
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & P.R.
Target Market News
U.S. Census Bureau
...and more!