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Black TV Ratings for Week of Dec. 31 - Jan. 6
NFL wildcard game
gives Fox network a strong Black audience for Saturday night
(January 11, 2013) NBC started the year off strong with its NFL Playoff
match up between the Vikings and Packers pulling in 30.8 million viewers
overall. Black fans tuning in numbered almost four million. Fox
benefited from its afternoon NFL playoff game with lots of Black viewers
staying on to watch its Saturday prime time shows.
The most watched TV network for the week was CBS, which had 12.4 million
Black viewers for its 12 shows on the Top 25. NBC took second with 10.1
million for four programs. Fox had 7.2 million for five of its shows.
Nielsen calculated that a total of 36.4 million viewers watched the Top
25 in Black households, which is the same as the total for the previous
week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
NBC NFL PLAYOFF GAME 2
VIKINGS VS. PACKERS |
NBC |
19.6 |
10.3 |
3,868 |
|
2 |
NBC NFL PLAYOFF PRE-KICK2 |
NBC |
19.5 |
10.3 |
3,880 |
|
3 |
FOX NFC WILDCARD POST
GAME |
FOX |
15.5 |
8.5 |
3,200 |
|
4 |
SIMPSONS |
FOX |
8.8 |
4.5 |
1,712 |
|
5 |
PERSON OF INTEREST |
CBS |
8.3 |
4.2 |
1,603 |
|
6 |
FAMILY GUY |
FOX |
7.9 |
4.2 |
1,593 |
|
7 |
BOB'S BURGERS |
FOX |
6.9 |
3.8 |
1,415 |
|
8 |
AMERICAN DAD |
FOX |
6.5 |
3.5 |
1,318 |
|
9 |
THE BIG BANG THEORY |
CBS |
6.4 |
3.5 |
1,310 |
|
10 |
CHICAGO FIRE |
NBC |
6.3 |
3.2 |
1,206 |
|
11 |
SCANDAL |
ABC |
6.3 |
2.9 |
1,110 |
|
12 |
LAW AND ORDER:SVU |
NBC |
6.1 |
3.2 |
1,193 |
|
13 |
AT&T COTTON BOWL |
FOX |
6.0 |
3.2 |
1,223 |
|
14 |
THE MENTALIST |
CBS |
6.0 |
2.9 |
1,106 |
|
15 |
THE GOOD WIFE |
CBS |
5.9 |
2.8 |
1,070 |
|
16 |
NEW YEAR'S ROCKIN EVE '13 |
ABC |
5.8 |
3.5 |
1,322 |
|
17 |
TWO AND A HALF MEN |
CBS |
5.7 |
3.0 |
1,138 |
|
18 |
ELEMENTARY |
CBS |
5.7 |
2.8 |
1,048 |
|
19 |
BLUE BLOODS |
CBS |
5.4 |
2.4 |
889 |
|
20 |
CRIMINAL MINDS |
CBS |
5.1 |
2.4 |
894 |
|
21 |
REVENGE |
ABC |
5.1 |
2.7 |
1,012 |
|
22 |
CSI: NY |
CBS |
5.0 |
2.1 |
788 |
|
23 |
UNDERCOVER BOSS |
CBS |
5.0 |
2.2 |
815 |
|
24 |
NCIS: LOS ANGELES SP 1/1 |
CBS |
5.0 |
2.4 |
896 |
|
25 |
MIKE & MOLLY SPECIAL |
CBS |
4.8 |
2.3 |
876 |
Source:
The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
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