Cable TV Ratings for Week of Dec. 30 - Jan. 6
'I Love New York' is No.1 for first week of new year; Three-way tie for top net

(January 9, 2008) VH1 started the new year off with "I Love New York" in first place on the top 25 list of most popular cable shows in black households. TBS' "House of Payne," however, showed it dominance by capturing second, third, fourth and fifth.

Cable networks had to share the audience, as the usual viewing habits were skewed by the holidays. BET, TBS and USA each had four shows on the chart. TNT and VH1 both claimed three. Disney, Nickelodeon and ESPN posted two shows, and MTV had one.

The total number of black viewers of the top 25 shows during the first week of the new year was 26.2 million, according to Nielsen Media Research.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Viewers

1	I LOVE NEW YORK 2	VH1	11.5	2,817
2	HOUSE OF PAYNE	TBS	9.2	2,115
3	HOUSE OF PAYNE	TBS	8.8	2,066
4	HOUSE OF PAYNE	TBS	7.8	1,725
5	HOUSE OF PAYNE	TBS	6.2	1,369
6	I LOVE NEW YORK 2	VH1	6.1	1,291
7	MOVIE: GOODBYE, ZOEY	NICK	4.5	1,139
8	LAW & ORDER	TNT	4.5	913
9	WWE ENTERTAINMENT	USA	4.5	947
10	MOVIE OF THE WEEK	BET	4.3	885
11	LAW & ORDER	TNT	4.3	835
12	WWE ENTERTAINMENT	USA	4.0	866
13	LAW & ORDER: SVU	USA	3.9	704
14	COLL FTBALL-BOWL GAME	ESPN	3.9	649
15	GIRLFRIENDS	BET	3.9	760
16	LAW & ORDER:CRIM INTENT	USA	3.8	739
17	MOVIE: GOODBYE, ZOEY	NICK	3.8	699
18	CRANK DAT YEAR BACK	BET	3.6	710
19	LAW & ORDER	TNT	3.6	651
20	NBA REG SEASON FRI	ESPN	3.5	649
21	RUNS HOUSE	MTV	3.5	877
22	CORY IN THE HOUSE	DISNEY	3.5	713
23	I LOVE NEW YORK 2	VH1	3.4	808
24	GIRLFRIENDS	BET	3.4	591
25	THATS SO RAVEN	DISNEY	3.4	684

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


Go to Target Market News homepage

 

 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news