TV Ratings for Week of Dec. 31 - Jan. 6
Football gives NBC the tri-fecta for the week's top 25 most popular shows

(January 8, 2008) NBC has the NFL to thank for giving it a clean sweep of first, second and third on the week’s chart of top 25 most watched shows in black households. The Jaguars and Steelers match-up and the pre- and post-game shows all attracted more than three million black viewers and gave peacock network its strongest showing in months.

CBS continued its dominance as the leading network with black viewers by posting 10 shows among the top 25. NBC had seven winners, while Fox had four, ABC drew three and the CW with one.

The total number of black households watching the top 25 during the first week of the new year, according to Nielsen Media Research, was 40.01 million.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Viewers

1	NFL PLAYOFF GAME 2	NBC	10.0	3.584
2	NFL PLAYOFF BRIDGE	NBC	9.5	3.420
3	NFL PLAYOFF PRE-KICK2	NBC	9.2	3.309
4	AFC WILDCARD POST GAME	CBS	8.2	2.958
5	60 MINUTES	CBS	6.0	2.157
6	LAW AND ORDER	NBC	4.7	1.684
7	SHARK	CBS	4.1	1.467
8	DESPERATE HOUSEWIVES	ABC	4.5	1.626
9	ALLSTATE SUGAR BOWL	FOX	3.9	1.410
10	CSI	CBS	3.8	1.363
11	FEDEX ORANGE BOWL	FOX	3.7	1.313
12	COLD CASE	CBS	3.5	1.252
13	WIFE SWAP	ABC	3.7	1.339
14	TOSTITOS FIESTA BOWL	FOX	3.6	1.289
15	AMW: AMERICA FIGHTS BACK	FOX	3.6	1.311
16	WITHOUT A TRACE	CBS	3.6	1.284
17	AMERICAN GLADIATORS 1/6	NBC	4.2	1.517
18	DEAL OR NO DEAL-WED	NBC	4.0	1.429
19	WITHOUT A TRACE - 8P SP	CBS	3.1	1.110
20	UNIT, THE - SPCL	CBS	3.5	1.273
21	FRI NIGHT SMACKDOWN	CW	3.8	1.355
22	LAW AND ORDER:SVU	NBC	3.6	1.301
23	AMAZING RACE 12	CBS	3.1	1.129
24	20/20-FRI	ABC	2.8	1.004
25	NCIS - SPCL	CBS	3.1	1.129

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.

Go to Target Market News homepage

 

 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of “The Buying Power of Black America,” there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report

_________________________________________________________________________________________


The African-American
Book Publishing Authority



Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________


  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news