BET Digital Media Group to represent 30 premium websites in ad network

(January 8, 2008) BET Networks announced today that the BET Digital Media Group will be launching a vertical advertising network focused on music, entertainment, and lifestyle content relevant to the urban and African American communities.

BET's new advertising network will allow advertisers to easily target African American consumers across relevant and professional websites. In turn, BET's vertical advertising network will offer website publishers increased revenue opportunities by aligning publishers with top quality advertisers trying to reach urban and African-American consumers. Currently, BET has more than 30 premium content sites in the network. According to Jupiter Research, African Americans are likelier to positively respond to online advertising, and are the second largest online minority after Hispanics with 22.7 million users.

"By joining BET's vertical advertising network, publishers will gain access to high quality branded advertising, with the network allowing them to target campaigns most relevant to their audience," said Denmark West, President of BET Digital Media Group. "The BET vertical advertising network offers a compelling solution for sites that have a large scale of premium inventory but don't necessarily have a sales force to match."

"BET's vertical advertising network will give our advertising clients an exciting new platform to meet their goals, whether they are aiming to build brand awareness, drive sales or generate leads," said Louis Carr, President of Media Sales, BET Networks.

BET.com is the leading provider of music, entertainment and lifestyle information for the African American and urban online audiences, and BET on Blast is the #1 streaming video broadband service targeted to African Americans. To learn more about how publishers can join BET's vertical advertising network, please email alison.rabschnuk@staff.bet.com.



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