The Week of Dec. 26 – Jan. 1
CBS gets gift of four on top ten, ‘Monday Night Football’ bids farewell

(January 6, 2006) The last week of the year delivered presents to UPN and CBS, but ABC got coal in its stocking. “Girlfriends” finished the year in its usual number one spot among the most popular shows in black households. CBS had a rare four shows on the list, three of them thanks to the CSI franchise.

But in its final appearance on ABC, “Monday Night Football,” the second longest running show on network TV, could only muster a fourth place finish for its farewell. The program has been ABC’s most consistent winner with black viewers, and for most of its years was the top-rated black show of the week.

 Fox was able to take advantage of the holidays’ shift in viewing habits by landing “The OT” in third place. The overall black audience was a record low 14.3 million homes, a seven percent drop over the previous week.

 Rank / Program / Network / Rating / # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued
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