TV reports its biggest year of growth yet in 2015 among multiple
(January 5, 2016) Bounce TV reported that its viewership continued to
soar in 2015 as the nation's first-and-only over-the-air broadcast
television network for African Americans. It posted the most-watched
year in its history while remaining the fastest-growing African-American
targeted network on television.
In primetime viewership for the year, Bounce TV posted big gains with
increases of +23% among HHs (155K), +24% among Persons 18-49 (98K) and
+22% in P25-54 (109K). On a Total Day basis, Bounce TV ended the year
up +22% (145K) in HHs compared to 2014, while also posting gains of +10%
in P18-49 (76K) and +6% in P25-54 (83K).
According to Nielsen data, Bounce TV says it finished 2015 as the
fastest-growing African-American network on television among P18-34,
P18-49 and P25-54, ahead of BET and TV One. Bounce TV outpaced both
networks in growth in multiple dayparts, led by Primetime increases of
+26% in P18-34, +24% in P18-49 and +22% P25-54.
Bounce TV reported that in 2015 it caught up to BET in viewership,
winning multiple times across multiple demos and dayparts. In December
alone, Bounce TV beat BET more than 30 times in key demographic
delivery: Total Day: P25-54 (11X), P18-34 (2X), P18-49 (4X), P2+ (5X)
and Prime: P25-54 (6X), P18-34 (2X), P18-49 (4X), P2+ (4X). Bounce TV
passed TV One in viewership in 2014 and now consistently doubles and
triples their delivery.
The network also expanded its original series production in 2015 and the
sitcoms Mann & Wife (First Season), In The Cut (First Season) and Family
Time (Third Season) all set network records for viewership.
Bounce TV is the fastest-growing African-American network on television
and airs on the broadcast signals of local television stations and
corresponding cable carriage. The network features a programming mix of
original and off-network series, theatrical motion pictures, specials,
live sports and more. Bounce TV has grown to be available in more than
93.5 million homes across the United States and 93% of all African
American television homes, including all of the top AA television
markets. Among the founders of Bounce TV are iconic American figures
Martin Luther King, III and Ambassador Andrew Young.
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