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Bounce TV reports its biggest year of growth yet in 2015 among multiple segments

(January 5, 2016) Bounce TV reported that its viewership continued to soar in 2015 as the nation's first-and-only over-the-air broadcast television network for African Americans. It posted the most-watched year in its history while remaining the fastest-growing African-American targeted network on television.

In primetime viewership for the year, Bounce TV posted big gains with increases of +23% among HHs (155K), +24% among Persons 18-49 (98K) and +22% in P25-54 (109K).  On a Total Day basis, Bounce TV ended the year up +22% (145K) in HHs compared to 2014, while also posting gains of +10% in P18-49 (76K) and +6% in P25-54 (83K).

According to Nielsen data, Bounce TV says it finished 2015 as the fastest-growing African-American network on television among P18-34, P18-49 and P25-54, ahead of BET and TV One. Bounce TV outpaced both networks in growth in multiple dayparts, led by Primetime increases of +26% in P18-34, +24% in P18-49 and +22% P25-54.

Bounce TV reported that in 2015 it caught up to BET in viewership, winning multiple times across multiple demos and dayparts. In December alone, Bounce TV beat BET more than 30 times in key demographic delivery: Total Day: P25-54 (11X), P18-34 (2X), P18-49 (4X), P2+ (5X) and Prime: P25-54 (6X), P18-34 (2X), P18-49 (4X), P2+ (4X). Bounce TV passed TV One in viewership in 2014 and now consistently doubles and triples their delivery.

The network also expanded its original series production in 2015 and the sitcoms Mann & Wife (First Season), In The Cut (First Season) and Family Time (Third Season) all set network records for viewership.

Bounce TV is the fastest-growing African-American network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.


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True Star Foundation founders launch True Access, a youth-oriented marketing firm

UniWorld Group releases new insights on the mindsets on multicultural consumers

Black Cable TV Ratings for Week of September 21 - 27 OWN has record-breaking week to cap off the best quarter in the network's history

Chevrolet, Rainbow PUSH team up on national campaign providing financial literacy

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Hyundai, radio's Cafe Mocha partner on 'Salute Her' campaign saluting women of color

BMW to pay $1.6 Mil and offer jobs to settle Federal race discrimination lawsuit

Report from Nielsen highlights growth and affluence of African-American households

Kizart Media Partners wins bid for 50,000 Watt FM station license in Cleveland, Miss.

RLJ Entertainment acquires rights to Nina Simone film set for December release

Black Cable TV Ratings for Week of Aug. 31 - Sept. 6 OWN's 'Haves & Have Nots' beats VH1's 'Love & Hip Hop' to regain week's No.1

Black TV Ratings for Week of Aug. 31 - Sept. 6 'The Carmichael Show,' NBC's summer winner, reaches No.1 with black viewers in second week

The Power of Urban Radio Forum and NABOB again partner for annual conference

Production begins on BET scripted series, 'Zo Ever After' for premiere January 2016

Study: CEOs and CMOs differ on need to focus on multicultural marketing strategies

Toyota partners with Rainbow PUSH Excel to invest in Jesse Jackson Fellow Scholars

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