marketing veteran known for his entrepreneurial zeal, passes at 52
5, 2016) The Chicago-based marketing veteran, Royal Allen, known for his
entrepreneurial spirit and his successful work on behalf of major
clients, died New Year's Day at the age of 52. According to information
issued by the Danielle Ashley Group, where Allen was an independent
consultant and director of New Business, the cause of death was
congestive heart failure.
Allen began working at Danielle Ashley Group six years ago on the
Chicago-based First Ladies Health Initiative, which the company founded.
With his assistance, the initiative has expanded to five urban markets
hosting annual Walgreens-sponsored First Ladies Health Days that have
enabled more than 200,000 individuals in African-American and Hispanic
communities to get free health screenings.
"Royal was a treasured colleague and friend who played an indispensable
role with the First Ladies Health Initiative," said Tracey Alston,
founder of Danielle Ashley Group and executive director of the First
Ladies Health Initiative. "His work made a difference in helping save
lives in African-American and Latino communities. Our First Ladies
Health Initiative family deeply mourns his loss. His family is in our
"I am thankful for the contributions Royal made to the First Ladies
Health Initiative," said John Gremer, Walgreens director of Community
Affairs. "His presence and contributions will be truly missed."
Over the 25 years of his career, Allen developed strategies and
implemented successful integrated marketing plans for several top-tier
CPG brands including Secret Antiperspirant, Honey Nut Cheerios, Yoplait,
Reese's Puffs, Grands biscuits and the General Mills' multi-brand
In addition to establishing his own marketing communications firm, Royal
Allen Marketing Partners (RAMP) in 1998, he had worked at a number of
agencies including Leo Burnett, Equinox and Burrell Communications, and
was Director of Marketing for Steadman Graham & Associates.
After graduating from Amherst College with a BA in Economics, and
receiving his MBA at Harvard Business School in 1990, Royal began his
career as an advertising executive for Leo Burnett Company in Chicago.
Next he joined Equinox Advertising, an urban marketing agency. His
national and regional programs for Allstate, KFC and Ameritech, targeted
both ethnic and general market consumers.
Earlier, as Senior Account Director at Kemper Lesnik Communications, his
work helped clients including Coregis Group, Harmony Health Plan of
Illinois and Illinois Department of Transportation.
In 2002, Royal co-founded Dine D'vine - The Chicago Food + Wine Festival
which celebrated the contributions of Chicago chefs and food
professionals to the culinary arts. He conceived, developed, secured
funding and participants, marketed and implemented this first-ever
three-day high-end culinary festival in Chicago.
The Danielle Ashley Group said that a memorial service will be announced
at a future date.
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