HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News

Click here for recent news stories and our news archive
____________________________________

THE LATEST NEWS JUST A CLICK AWAY!

 
Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Royal Allen, marketing veteran known for his entrepreneurial zeal, passes at 52

(January 5, 2016) The Chicago-based marketing veteran, Royal Allen, known for his entrepreneurial spirit and his successful work on behalf of major clients, died New Year's Day at the age of 52. According to information issued by the Danielle Ashley Group, where Allen was an independent consultant and director of New Business, the cause of death was congestive heart failure.

Allen began working at Danielle Ashley Group six years ago on the Chicago-based First Ladies Health Initiative, which the company founded. With his assistance, the initiative has expanded to five urban markets hosting annual Walgreens-sponsored First Ladies Health Days that have enabled more than 200,000 individuals in African-American and Hispanic communities to get free health screenings.

"Royal was a treasured colleague and friend who played an indispensable role with the First Ladies Health Initiative," said Tracey Alston, founder of Danielle Ashley Group and executive director of the First Ladies Health Initiative. "His work made a difference in helping save lives in African-American and Latino communities. Our First Ladies Health Initiative family deeply mourns his loss. His family is in our prayers."

"I am thankful for the contributions Royal made to the First Ladies Health Initiative," said John Gremer, Walgreens director of Community Affairs. "His presence and contributions will be truly missed."

Over the 25 years of his career, Allen developed strategies and implemented successful integrated marketing plans for several top-tier CPG brands including Secret Antiperspirant, Honey Nut Cheerios, Yoplait, Reese's Puffs, Grands biscuits and the General Mills' multi-brand African-American platform.

In addition to establishing his own marketing communications firm, Royal Allen Marketing Partners (RAMP) in 1998, he had worked at a number of agencies including Leo Burnett, Equinox and Burrell Communications, and was Director of Marketing for Steadman Graham & Associates.

After graduating from Amherst College with a BA in Economics, and receiving his MBA at Harvard Business School in 1990, Royal began his career as an advertising executive for Leo Burnett Company in Chicago. Next he joined Equinox Advertising, an urban marketing agency. His national and regional programs for Allstate, KFC and Ameritech, targeted both ethnic and general market consumers.

Earlier, as Senior Account Director at Kemper Lesnik Communications, his work helped clients including Coregis Group, Harmony Health Plan of Illinois and Illinois Department of Transportation.

In 2002, Royal co-founded Dine D'vine - The Chicago Food + Wine Festival which celebrated the contributions of Chicago chefs and food professionals to the culinary arts. He conceived, developed, secured funding and participants, marketed and implemented this first-ever three-day high-end culinary festival in Chicago.

The Danielle Ashley Group said that a memorial service will be announced at a future date.


RECENT NEWS STORIES

Fifth Third Bank to pay $21.5 mil in Federal auto lending and credit card discrimination case

True Star Foundation founders launch True Access, a youth-oriented marketing firm

UniWorld Group releases new insights on the mindsets on multicultural consumers

Black Cable TV Ratings for Week of September 21 - 27 OWN has record-breaking week to cap off the best quarter in the network's history

Chevrolet, Rainbow PUSH team up on national campaign providing financial literacy

Black TV Ratings for Week of September 21 - 27 'Empire,' 'Rosewood,' 'Scandal, and 'Murder' push Sunday Night Football to No.4

Hyundai, radio's Cafe Mocha partner on 'Salute Her' campaign saluting women of color

BMW to pay $1.6 Mil and offer jobs to settle Federal race discrimination lawsuit

Report from Nielsen highlights growth and affluence of African-American households

Kizart Media Partners wins bid for 50,000 Watt FM station license in Cleveland, Miss.

RLJ Entertainment acquires rights to Nina Simone film set for December release

Black Cable TV Ratings for Week of Aug. 31 - Sept. 6 OWN's 'Haves & Have Nots' beats VH1's 'Love & Hip Hop' to regain week's No.1

Black TV Ratings for Week of Aug. 31 - Sept. 6 'The Carmichael Show,' NBC's summer winner, reaches No.1 with black viewers in second week

The Power of Urban Radio Forum and NABOB again partner for annual conference

Production begins on BET scripted series, 'Zo Ever After' for premiere January 2016

Study: CEOs and CMOs differ on need to focus on multicultural marketing strategies

Toyota partners with Rainbow PUSH Excel to invest in Jesse Jackson Fellow Scholars

Click here for more recent news stories and our news archive



















































































































 

ON SALE NOW!



The 18th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order a print or digital copy today!

________________________________




_________________________________





 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2015 All rights reserved

info@targetmarketnews.com                     Supplier Services