Amtrak selects Images USA as its AOR for the southeast region

(January 5, 2006) IMAGES USA, a full-service marketing communications agency, has been selected as the agency of record for Amtrak’s advertising, marketing and public relations activities after a competitive review.  

While IMAGES USA has developed marketing communications programs for other travel- and tourism-based companies, including Delta Airlines, Bermuda Department of Tourism, Dekalb Convention and Visitors Bureau and the British Virgin Islands, this is the agency’s first rail transportation endeavor. IMAGES is charged with increasing awareness and expanding ridership of the Amtrak’s mid-Atlantic and Southeastern corridors.

“We are really excited about teaming with the nations largest passenger railroad system,” said Robert “Bob” McNeil (above), president and CEO of IMAGES USA. “This opportunity continues to affirm IMAGES’ talent, expertise and capabilities in being a leader in the travel tourism and hospitality industry. I hope to nurture and expand this agency’s fresh relationship with Amtrak by increasing awareness through strategic communications and filling those passenger cars.”

“Amtrak is pleased to begin working with IMAGES USA as the railroads’s agency for the southeast.  Based on IMAGES’ previous successful experience with tourism-based organizations, Amtrak is expecting to report ridership gains on our southeast trains in the near future”, said Barbara Richardson, vice president, Marketing and Sales, Amtrak.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
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