Ethnic Print Media Group and AUC Magazine publisher form partnership

(December 31, 2007) Johnson Media Inc., publisher of AUC Magazine,  and Ethnic Print Media Group have formed a strategic partnership to enable marketers to better reach the increasingly elusive urban youth market.  The two companies will work together primarily on media planning and placement, event planning, and grassroots marketing for students who attend colleges with a large percentage of minority enrollment. 

In February 2008, Johnson Media Inc. will expand AUC Magazine (America’s Urban Colleges), a seven-year-old Atlanta-based publication that targets urban college students.  The publication will expand to 140 colleges and universities across the country and have college representatives at each school. The free, monthly magazine will increase its current circulation to 100,000, reaching colleges from New York City to Los Angeles.

“With the expansion of AUC Magazine, it makes good business sense to partner with a company that understands our market and can leverage its resources to help us better serve our clients and grow quickly,” said Kevin D. Johnson, president of Johnson Media Inc. “More often clients are requesting a combination of ad placement, events, viral marketing, product sampling, etc. and with the help of Ethnic Print Media Group, we can offer those services to more clients at a much higher quality.”

“We have always been impressed with AUC Magazine’s ability to consistently have its finger on the pulse of Atlanta’s urban youth,” said Trevor Hansen, CEO of EPMG. “We are excited to embark on this strategic partnership with a company that demonstrates a proven track record. At EPMG, we are confident Johnson Media Inc. can take our clients into the campuses, into the dorms and into college students’ lives. Johnson Media Inc. runs a great show and we are proud to be a part of the national expansion.”

Current clients include UPS, NASCAR, the National Basketball Association, Major League Baseball, Boost Mobile, Burger King, EMI, and New Era. 

Johnson Media Inc. is one of Atlanta’s fastest growing private companies, averaging an annual percentage growth rate of 200 percent over the last three years.  An innovative media and marketing company, Johnson Media Inc. specializes in helping companies increase profits by reaching influential niche markets through traditional and new age advertising, signature events, and grassroots efforts.

San Diego-based Ethnic Print Media Group serves clients nationwide by delivering an effective, strategic approach to multicultural marketing.  EPMG is committed to providing clients unparalleled demographic data and research resources; a turn-key approach to planning, placement and follow through; and the advantage of market expertise and key industry relationships. EPMG partners with a network of more than 1200 Hispanic, Black and Asian newspapers giving clients targeted access to the outlets that impact their bottom line. EPMG continues to raise the bar by improving the newspaper industry and helping advertisers make educated decisions.


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