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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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STORY ARCHIVE

September 2006
ABC performs two-step with 'Dancing' and 'Grey’s Anatomy' topping the week 9-29-06

The TRUE ad agency expands into the South with new Nashville office 9-27-06

Kimani Press to launch new line of books marketed to black teens 9-27-06

As Advertising Week begins, spotlight still on industry’s hiring and spending policies 9-925-06

Football lovers take on 'The Flavor of Love' and win -- but just by a nose 9-925-06

Omnicom ad agencies sign diversity pacts with NY Human Rights Commission 9-21-06

'Sunday Night Football' wins again with 'Dancing' on its heels 9-21-06

Poll: 93% think new agency agreements won't solve ad industry’s diversity problem 9-21-06

With Radio One buy, urban radio landscape in Cincinnati changes again  9-19-06

It's Time to Target 'Economic Terrorists' 9-18-06
  
NPR names Farai Chideya as host of 'News & Notes' to replace Ed Gordon 9-18-06

Viewers are back from summer vacation, kicking football into usual top spot 9-15-06

E. Morris Communications announces promotion of long-time staff members 9-15-06

WVON’s new 24-hour talk lineup mixes new, familiar local and national voices 914-06

Philadelphia Tribune, oldest black paper, to launch signature ad campaign 9-14-06

IMAGES USA reports the addition of three new clients, three staff appointments 9-12-06

Memphis marketing communication firms  join forces to attract new business 9-12-06

E. Morris Communications wins Mosaic Award for best multicultural ad campaign 9-11-06

New York City advertising firms sign agreement to hire more black managers  9-11-06

Omnicom agrees to pay $2.5 million as part of diversity initiative  9-8-06

Fox stays No. 1 on the top 25 for third week thanks to 'Celebrity Duets' 9-8-06

Several ad agencies sign agreements to forestall diversity hearings 9-7-06

Lagrant Communications marks 16th anniversary with expansion to Nashville 9-6-06

Nielsen releases DMA estimates for ethnic households for 2006-07 season 9-6-06

NitroMed plans ads for heart drug that focus on quality of life rather than race 9-5-06

Tracey Edmonds named president and COO of Our Stories Films 9-5-06

Michelle Gadsden-Williams named global head of diversity for Novartis 9-05-06

Florida's black-owned media blasts ad spending by political campaigns 9-01-06

'Barrino Story' encore tops cable list, Spike’s Katrina special hits top 10 9-1-06


Michelle Gadsden-Williams named global head of diversity for Novartis 9-5-06

Florida's black-owned media blasts ad spending by political campaigns 9-1-06

'Barrino Story' encore tops cable list, Spike’s Katrina special hits top 10 9-1-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued


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