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Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now!

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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued

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Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $656 Billion (2003) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 145.2 bil. - Food 56.5 bil. - Cars/Trucks 32.6 bil. - Clothing 23.0 bil. - Health Care 18.0 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	STORY ARCHIVE September 2006 ABC performs two-step with 'Dancing' and 'Grey’s Anatomy' topping the week 9-29-06 The TRUE ad agency expands into the South with new Nashville office 9-27-06 Kimani Press to launch new line of books marketed to black teens 9-27-06 As Advertising Week begins, spotlight still on industry’s hiring and spending policies 9-925-06 Football lovers take on 'The Flavor of Love' and win -- but just by a nose 9-925-06 Omnicom ad agencies sign diversity pacts with NY Human Rights Commission 9-21-06 'Sunday Night Football' wins again with 'Dancing' on its heels 9-21-06 Poll: 93% think new agency agreements won't solve ad industry’s diversity problem 9-21-06 With Radio One buy, urban radio landscape in Cincinnati changes again 9-19-06 It's Time to Target 'Economic Terrorists' 9-18-06 NPR names Farai Chideya as host of 'News & Notes' to replace Ed Gordon 9-18-06 Viewers are back from summer vacation, kicking football into usual top spot 9-15-06 E. Morris Communications announces promotion of long-time staff members 9-15-06 WVON’s new 24-hour talk lineup mixes new, familiar local and national voices 914-06 Philadelphia Tribune, oldest black paper, to launch signature ad campaign 9-14-06 IMAGES USA reports the addition of three new clients, three staff appointments 9-12-06 Memphis marketing communication firms join forces to attract new business 9-12-06 E. Morris Communications wins Mosaic Award for best multicultural ad campaign 9-11-06 New York City advertising firms sign agreement to hire more black managers 9-11-06 Omnicom agrees to pay $2.5 million as part of diversity initiative 9-8-06 Fox stays No. 1 on the top 25 for third week thanks to 'Celebrity Duets' 9-8-06 Several ad agencies sign agreements to forestall diversity hearings 9-7-06 Lagrant Communications marks 16^th anniversary with expansion to Nashville 9-6-06 Nielsen releases DMA estimates for ethnic households for 2006-07 season 9-6-06 NitroMed plans ads for heart drug that focus on quality of life rather than race 9-5-06 Tracey Edmonds named president and COO of Our Stories Films 9-5-06 Michelle Gadsden-Williams named global head of diversity for Novartis 9-05-06 Florida's black-owned media blasts ad spending by political campaigns 9-01-06 'Barrino Story' encore tops cable list, Spike’s Katrina special hits top 10 9-1-06 Michelle Gadsden-Williams named global head of diversity for Novartis 9-5-06 Florida's black-owned media blasts ad spending by political campaigns 9-1-06 'Barrino Story' encore tops cable list, Spike’s Katrina special hits top 10 9-1-06 ___________________________ Access our news archives by month: August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 ___________________________ Access our news archives by subject: Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research News People in the News Industry News Go to Target Market News homepage	Search the entire contents of the Target Market News Web site! Looking for hard-to-find information on the African-American consumer market? Now you can easily search the contents of the leading source for information on African-American marketing and media. Scan our entire Web site for news, research and information using Google-powered keyword searches. Hundreds of articles, stories and report findings can be accessed for free. Click here to try it now! ___________________________________________________________________________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and... Story and statistics continued _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news