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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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ber 2005
Chicago's WVON debuts new talk show hosted by Roland Martin 9-30-05

Pepsi says rumors that endorser Kanye West has been dropped are false 9-27-05

Crossover Creative Group takes gold at the NAA's Athena Awards 9-29-05

Washington Mutual names Hernandez to head multicultural and diversity efforts 9-29-05

UPN's 'Chris' rocks top ten by premiering at No.1 among top shows 9-27-05

Interep launches scholarship with NABOB for HBCU students 9-27-05

Kizart receives honor from International Black Broadcasters Association 9-28-05

Essence unveils new comprehensive study on African-American women 9-27-05

Study probes black investors' recall of investment firms' products 9-28-05

Radio One reaches agreement to acquire WRDA-FM in St. Louis 9-26-05

The Word Network alleges racial discrimination by Sirius Satellite Radio 9-26-05

TMN/NiaOnline Confidence Survey shows blacks still optimistic on job status, purchases 9-26-05

Pamela Thomas-Graham leaves CNBC for Liz Claiborne post 9-19-05

AG Interactive, Def Jam launch Def Connect mobile phone video channel 9-22-05

REACH Media names Javier Luevano senior vice president of finance

First black-owned Internet bank receives approval from FDIC

Keith Clinkscales named SVP of newly formed ESPN publishing division

Burrell makes multiple appointments in agency's media department

Black Enterprise shows huge ad growth for August over the previous year

Walgreens launches skin care product line for women of color

Essence announces initiative for families affected b Hurricane Katrina

BlackAmericaWeb.com Relief Fund passes the $1 million mark

Bob Johnson says organizations must ask 'tough questions' on ownership

UPN's girl shows help the network overwhelm the top ten list

America Online names Nick Charles editor in chief of AOL Black Voices

UPN rolls out the marketing muscle for "Everybody Hates Chris" campaign

Tom Joyner launches fund to assist HBCU students from New Orleans

Cleveland's cable operator finds success with ads that mirror community

Shakeup at Sears Holdings elevates Aylwin Lewis to CEO

ONYXStyle magazine forms advertising alliance with the Houston Chronicle

SWG&M rebrands itself as Sanders\Wingo to reflect new focus at ad agency

Verizon uses real customer stories in multi-media grassroots campaign from Burrell

Steve Harvey returns to radio with national distribution through Clear Channel

Time Inc. promotes "Money" executive editor Sheryl Hilliard to editor at large

New magazine offers upscale shopping advice for African-American women

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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