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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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September 2007

GlobalHue brings new Jeep Liberty ad campaign to black, Hispanic car buyers 9-28-07

Alloy launches ethnic outdoor network in black barbershops, salons 9-28-07

GlobalHue brings new Jeep Liberty ad campaign to black, Hispanic car buyers 9-28-07

Alloy launches ethnic outdoor network in black barbershops, salons 9-28-07

Prime Access debuts White House's anti-drug campaign targeting teens 9-27-07

TV One brings radio personality Michael Baisden to primetime starting Oct. 7th 9-27-07

Cable Ratings for Week of Sept. 17 - 23
‘House of Payne’ takes four of the top five spots; Disney still most-watched network

General Mills new CEO says company will increase black marketing efforts 9-26-07

Landmark study shows urban radio’s unique impact on black consumers 9-26-07

TV Ratings for Week of Sept. 17 - 23
Fox’s ‘K-Ville’ has good debut showing; CBS and Fox share top network billing

Louisiana's Jena Six beating case galvanizes 'black MoveOn.org' 9-24-07

Black Enterprise gears up its two programs for fall TV season this Sunday 9-24-07

Advertisers tell radio to keep making the case for African-American market 9-21-07

Cable Ratings for Week of Sept. 10 - 16
TBS locks up No.1 again; Disney dominates as week’s top cable network

Alizé brand liqueur launches campaign to recapture black female consumers 9-20-07

Viacom’s CEO remains optimistic about BET’s future, potential 9-19-07

TV Ratings for Week of Sept. 10 - 16
It's a repeat of last week with NBC and NFL on top; CBS is again top network

New Yankelovich report shows blacks, Hispanics more receptive to ads 9-18-07

TV One passes 40 million households marks with new system launches 9-18-07

Muse Communications launches ad campaign for redesigned Honda Accord 9-17-07

Protesters stage demonstration at the home of BET chief executive Debra Lee 9-17-07

P&G’s Najoh Tita-Reid added as speaker at Power of Urban Radio event 9-17-07

NAACP releases economic reciprocity report card on Corporate America 9-14-07

Dodge ads target women, minorities with debut of marketing blitz 9-14-07

George Lottier, head of GMSDC and husband of Atlanta Tribune publisher, dies 9-14-07

Cable Ratings for Week of Sept. 3-9
‘House of Payne’ returns to No.1; BET and Disney share week’s top cable network

Congressman Rush to hold hearing on images of women in music, media 9-13-07

TV Ratings for Week of Sept. 3 - 9
NBC and NFL run 1-2-3 route on top shows of the week; CBS is the network winner

National Black PR Society conference to draw corporate execs to Chicago 9-12-07

The evolution of targeting the black audience 9-12-07

Anne Sempowski Ward named president, COO of JPC’s Fashion Fair Cosmetics 9-11-07

Helen Shelton to head Ruder Finn’s multicultural and image marketing group 9-11-07

GlobalHue to handle 2010 Census’ African-American and Hispanic accounts 9-10-07

Black consumers drive P&G’s Gain detergent to billion-dollar status 9-7-07

BET names Brett King, Robyn Lattaker-Johnson to Senior VP posts 9-5-07

VH1 Soul and VIBE Magazine join forces on awards show for November 9-5-07 

Nielsen report: African-Americans still the largest ethnic TV audience 9-4-07

Basil O. Phillips, Johnson Publishing Co. photo editor, dies at 77 9-4-07

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 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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