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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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October 2006
The Essence Music Festival ‘Coming Home To New Orleans’ in 2007 10-31-06

Boston Globe collaborates with Bay State Banner, El Mundo on diversity section 10-31-06

African-American Magazine Summit to bring together publishing industry’s best 10-16-06

MTV appoints Marva Smalls Executive VP, restructures diversity leadership 10-30-06

Chevy Silverado ads go for reaction: Some offended, others feel patriotic 10-30-06

Johnson Publishing Co. partners with American Greetings on Ebony card line 10-27-06

Former Source magazine editor awarded $15.5 million in suit over her termination 10-27-06

Nick Howse, veteran ad executive and supporter of black media, dies at 58 10-26-06

'Monday Night Football' finishes first, but Disney dominates Top 25 10-26-06

CBS hangs on to No.1 with CSI: Miami; CW’s five black shows all make Top 25 10-25-06

BET announces departure of Nina Henderson Moore and Michael Lewellen 10-25-06

Black magazines' ad pages declined in September; apparel, cosmetics increased 10-24-06

Amber Communications, Black Family Channel launch ‘Literary Living’ series 10-24-06

'Flavor of Love' sacks 'Monday Night Football' out of first place with triple play 10-20-06

Songwriter and radio broadcaster Joe Shamwell dies at the age of 62 10-20-06

CBS hits trifecta with NFL, 'CSI' and '60 Minutes;' CW scores with Monday move 10-19-06

Nominations still being accepted for Eleventh Annual Urban Wheel Awards 10-19-06

Essence hires interactive marketing firm to rev up volume for its Web site 10-17-06

The best hires the ad industry never discovered: A visit to Bklyn's City Tech 10-17-06

African-American Magazine Summit to bring together publishing industry’s best 10-16-06

New study looks at the motivations behind politically involved black youths 10-16-06

Media Man on a Mission: The Whirl of Tavis Smiley 10-13-06

Tom Joyner Morning Show launches
$1 million giveaway promotion

Procter & Gamble returns its commercials to ‘Survivor’ citing change in format 10-12-06

It’s five in-a-row for 'Monday Night Football' and 'Flavor of Love' 10-12-06

Eagles vs. Cowboys rivalry puts NFL on FOX at top of the week and the records 10-11-06

NABOB calls for its members to oppose further deregulation of broadcast industry 10-11-06

NAACP considers lifting its economic boycott of South Carolina 10-10-06

AFRO to be the first black newspaper with reporter embedded with troops in Iraq 10-10-06

Apparel, accessories led growth in ad spending in black magazines in August 10-9-06 

TRUE agency launches next phase of 'Infiniti in Black' ad campaign 10-6-04

PepsiCo tries marketing 'healthier' snacks to African-Americans and Latinos 10-6-06

For the third consecutive week it’s football and ‘The Flavor’ on top 10-4-06

Nielsen names Karen Watson Senior VP of Communications 10-5-06 

ABC’s 'Grey’s Anatomy' rises a notch to take No. 1, CBS is week’s network winner 10-4-06

Radio One names Bruce Demps regional manager for Atlanta market 10-3-06

BET to premiere new docu-drama series on life of NFL quarterback Vince Young10-2-06

Verizon wins two AAF  Mosaic Awards for multicultural ad campaigns 10-2-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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