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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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November 2005
Remembering Montgomery, wielding black economic power 11-28-05

Black press, Jamaican government seek mutual business opportunities 

Report: Black hair care products positioned to enjoy good growth 11-26-05

Black-owned gas distribution firm alleges race discrimination by BP 11-28-05

Karen Weddington joins Chicago Defender as head of advertising sales 11-29-05 

Radio One's Liggins sees opportunity in black talk programming 11-25-05

Blacks more likely than whites to make major purchases this holiday season 11-28-05

Burrell named agency of record for NitroMed, maker of BiDil heart drug 11-25-05 

Advertisers embrace gospel music’s affluent black Christian market 11-27-05

Novartis names Michelle Gadsden-Williams to diversity post 11-21-05

Essence forms partnership with Alvin Ailey Dance Theater 11-21-05

TV One launches on Time Warner Cable of New York and New Jersey 11-17-05

BlackDoctor.org is launched as an ad-supported health portal 11-18-05

African-American Magazine Summit draws more than 100 publishers, ad execs 11-16-05

UPN salute to Patti Labelle makes top ten, ‘Girlfriends’ returns to No.1 11-17-05

Simon & Schuster to co-publish hip-hop-themed novels with 50 Cent's G-Unit 11-16-05

John Wiley & Sons, Amber Books to co-publish black children's hair care title 11-16-05

Burrell is top award winner at ANA's Multicultural Marketing competition 11-14-05

Essence announces a temporary move for music festival to Houston 11-15-05

Toyota launches Web-based effort for Corolla from Image That and Burrell 11-11-05

TV One to premiere new special on 'The John H. Johnson story' 11-11-05

Uptown magazine expands distribution to Washington, Atlanta and Chicago 11-10-05

UPN gets spooked on Halloween with loss of Monday night dominance 11-10-05...

Black publishers angered by lack of ad dollars in Calif. special election 11-8-05

Simmons Lathan Media launching urban chennel on Comcast VOD 11-9-05

Boost Mobile and Motorola create career forum for VIBE Game Club

Verizon campaign borrows from reality genre to target African-Americans

Arbitron announces promotion of Julian Davis to director, Urban Media Services

Clear Channel Radio promotes Earl Jones to regional VP in Chicago 11-7-05

TV One builds up its advertising sales team with promotions, new hires 11-9-05

BET hires a trio of Brooklyn-affiliated talent to revamp news division 11-8-05

Amid protests, McGruder defends use of N-word in 'Boondocks' TV debut 11-08-05

Procter & Gamble assigns Olay to Burrell Angela Bassett does narration 11-4-05

Report: Nearly as many blacks online as there are teens in U.S. 11-4-05

Reach Media buys syndication rights to weekend's 'On the Air with Russ Parr' 11-4-05

Ford, UniWorld and FuseMaster Flex join forces on '06 Fusion campaign 11-3-05

HUD names GA1 agency for home ownership ad campaign 11-3-05

'Monday Night Football' returns to No. 1, sacking 'Girlfriends' dominance 11-3-05

Despite post-hurricane economic woes, blacks remain optimistic on jobs 11-2-05

BET's retiring founder and chairman hopes for 'second act' in media arena11-2-05

Paramount removes billboards for film starring rapper 50 Cent after protests 11-2-05

BET unveils new corporate image campaign timed with 25th anniversary 11-1-05

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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