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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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November 2007
GM's Mark LeNeve explains re-structuring, review of black ad agencies 11-30-07

McDonald's USA CMO, William 'Bill' Lamar, announces retirement 11-29-07

Johnson Publishing Co. lays off top three ad execs, names new group director 11-29-07

TV Ratings for Week of Nov. 19 -25
Football regins for Thanksgiving week viewing;
CBS gobbles up network race

NABOB, New York City Council get Arbitron to delay PPM rollout 11-28-07

Changing Gears: GM restructuring drives away black owned-ad agency 11-27-07

Trend International signs licensing rights to CodeBlack's film library 11-27-07

Cable TV Ratings for Week of Nov. 12-18
Black viewers still love "New York;" BET repeats as cable's No.1 network 11-26-07

SalonSENSE marks tenth year with new site for beaut industr professionals 11-26-07

Latest data shows African-American magazine segment "up and healthy" 11-21-07

TV Ratings for Week of Nov. 12 - 18
Fox's "The OT" heads up top 25 shows for the week; CBS remains top network 11-21-07

Restructuring plan by GM will eliminate all black ad agencies of record 11-20-07

AOL Black Voices' new director has plans for pumping up the volume 11-20-07
Greater broadband access among blacks, Latinos spurs start-up of new sites 11-19-07

Africa Channel strikes agreement with Time Warner Cable 11-19-07

Cable TV Ratings for Week of Nov. 5 – 11
VH1’s ‘I Love New York’ rises to the top spot; BET is the week’s top network

TV One to air special with John Legend backed by Baileys Irish Cream

GlobalHue re-organizes its ethnic expertise into separate ad agencies 11-15-07

TV Ratings for Week of Nov. 5 – 11:
Black viewers again make Sunday night football No.1 show; CBS again top net

Procter & Gamble takes ‘My Black is Beautiful’ campaign to next phase 11-14-07

Lincoln forms marketing alliance with Hip-Hop artist Common 11-14-07

Fifth Annual African-American Magazine Summit to be held in New York this week 11-9-07

Detroit’s WADL-TV shifts programming emphasis to African-American viewers 11-13-07

Black, Latino broadcasters seek independent review of PPM ratings

Sirius' 'Make It Plain' talk show with Mark Thompson debuts this week 11-13-07

New Arbitron ratings hit black, Latino stations in nation’s biggest market 11-9-07

SMG unveils study at ANA that suggests new approach to black consumers 11-8-07

Cable TV Ratings for Week of Oct. 29 – Nov. 4
ESPN repeats football success; BET is the week’s top cable network

TV Ratings for Week of Oct. 29 – Nov. 4
Football returns to the top of black viewers favorites; CBS again is network winner

Study: Bank of America underserves black and Latino neighborhoods

Radio One reports third quarter loss on $90.4 million in net revenue 11-6-07

Elizabeth Arden signs licensing deal to launch Rocawear product line 11-6-07

Oxygen channel announces 'Coolio & The Gang' reality series to air 2008 11-5-07

ONYX Style magazine, Houston’s regional black magazine, is folding 11-5-07

NPR’s 'Tell Me More' with Michel Martin speaks to a diverse audience 11-5-07

Three years after revival, Heart & Soul magazine is alive, well and growing 11-2-07

Radio host’s call for today’s National Blackout boycott spread through the net 11-2-07

Cable TV Ratings for Week of Oct. 22 - 28
‘Monday Night Football’ scores; BET, USA tie for week’s top cable network

Interpublic acquires Steve Soute’s Translation Consulting + Brand Imaging 11-1-07

Cable TV Ratings for Week of Oct. 22 - 28
‘Monday Night Football’ scores; BET, USA tie for week’s top cable network

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 13th Annual Edition Available 

Report: Black consumers increase spending on lifestyle “necessities”

(March 3, 2007) Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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