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 Black Stats         
Frequently requested data on African American consumers

Black Buying Power:
  $656 Billion (2003)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 145.2 bil.
 - Food 56.5 bil.
 - Cars/Trucks 32.6 bil.
 - Clothing 23.0 bil.
 - Health Care 18.0 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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May 2006
Allstate names Anise D. Wiley-Little to head re-structured diversity office 5-31-06

Wal-Mart expands Voices of Color Film Series on Tour for its second year 5-31-06

National Medical Assoc. to launch a quarterly  with Penton Custom Media 5-30-06

Black and Hispanic cable networks to fight McCain’s à la carte bill 5-30-06

Sean Combs’ Bad Boy Entertainment and MTV ink dance competition TV project 5-26-06

Fewer games mean bigger black audiences for NBA playoffs on cable 5-24-06

Burrell Communications' Fay Ferguson named Advertising Woman of the Year 5-25-06

With finale coming, 'American Idol' regains top spots with black viewers 5-24-06

Ford Motor Co. denies accusations in workers’ racial discrimination lawsuit 5-24-06

Target Market News to launch new book review supplement in black newspapers 5-22-06

'Black Enterprise' issues annual report on the nation's largest black-owned firms 5-22-06

CW's fall schedule with returning and new shows creates Sunday 'black block' 5-19-06

Basketball playoffs dominate black cable viewing with million-plus games 5-19-06

Sen. John Kerry requests GAO study of federal advertising contracts to minorities 5-17-06

Black viewers drop 'American Idol' for 'CSI' as favorite primetime programming 5-17-06

Alltel offers mobile version of VIBE magazine to wireless customers 5-16-06

Magic Johnson launches minority focused travel agency franchises 5-16-06

Black magazine ad tracking service offered by Media Economics Group 5-12-06

With 30 million homes, TV One launches first effort targeting local advertisers 5-15-06

NBA’s slam dunk on black household cable viewing of playoffs rolls on 5-12-06

MTV lends promotion, streaming of the Hip-Hop Gaming League’s first season 5-12-06

Bishop T.D. Jakes signs with Premiere Radio Network for daily feature 5-11-06

Radio One completes acquisition of WRDA-FM in the St. Louis market 5-11-06

Miller Brewing names Larry Waters senior director of multicultural relations 5-10-06

Fox takes top three spots third week in a row week with 'Idol' and 'House' 5-10-06

True Agency CEO blasts ad industry’s 'sanctioned segregation' during panel 5-9-06

Verizon's Community Studio to give organizations outlet on FiOS service 5-9-06

Cable TV is all about basketball during first round of NBA playoffs 5-8-06

Bankruptcy by 'Source' founder puts auction for magazine’s assets on hold 5-8-06

VH1 Soul network opens the door to advertisers by offering air time in Q3

According to Nielsen data, TV One surpasses the 30-million mark 5-4-06

'American Idol' gives coat tails, growing popularity to Fox's 'House' 5-3-06

Cable operators help advertisers target local black, Hispanic viewers 5-2-06

March Confidence Survey shows drop in plans by blacks to buy big-ticket items 5-2-06

Time Inc. promotes Sheryl Hilliard Tucker to newly created executive editor post 5-1-06

EMC wins District Addy Awards from AAF, now eyeing national competition 5-1-06

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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued



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